Media Psychology

Media psychology is the psychological study of the causes and consequences of humans’ media use. Research within media psychology seeks to understand and explain the roles, uses, processes, and effects of mediated communication. It is interdisciplinary in nature and draws from a number of disciplines including political science, marketing, sociology, communication, public opinion, consumer behavior, and social, developmental, and personality psychology.

Centers and Labs

The Theoretical and Applied Research on Media Affect and Cognition (TARMAC) lab is a state of the art media psychology lab featuring four separate areas including: a welcome room, a room with 12 computers for web-based and reaction-time studies, a “living-room” area for television and video game research, and a virtual reality and gaming area with four computers equipped with eye-tracking and Oculus Rift headgear

Current studies include research on virtual reality and entertainment, games and violence, the social appeal of movies, and the role of motivation in media appeal.

Learn More about the TARMAC Lab

The Center for Avatar Research and Immersive Social Media Applications is focused on the interdisciplinary study of the effect of virtual reality experiences on human interaction.

Learn More about the CARISMA Lab

Media and Advertising Psychology Lab is focused on the study of media and advertising using biopsychological approaches, methods and theories.

Learn More about the MAP Lab

Leveraging our Network

Media Psychology is one of a number of thematic, collaborative research interest areas in ComArtSci. Although graduate students apply to one of the three doctoral areas or any masters areas in the college, they may become research collaborators in any of the interest areas. For example, students specializing in advertising, communication, and journalism participate in the Media Psychology interest group.

For more information, contact Allison Eden

Learn More About Graduate Programs