Saleem Alhabash Ph.D.

Saleem Alhabash is an Associate Professor of Public Relations and Social Media at Michigan State University's Department of Advertising + Public Relations, where he also co-directs the Media and Advertising Psychology (MAP) Lab. His research focuses on the processes and effects of new and social media within the context of persuasion. More specifically, his research investigates the cognitive and emotional responses, and psychological effects associated with using new and social media. His research is geared toward understanding how new communication technologies can be used as persuasive tools, most recently in relation to marketing of alcohol as well as digital aggression across the lifespan. He also studies how new and social media can facilitate cross-cultural and international communication, with emphasis on changing attitudes and stereotypes of foreign nations. In 2014, he was named the inaugural recipient of the American Academy of Advertising's Mary Alice Shaver Promising Professor Award. His research won best article, top paper, and top poster awards at national and international conferences. Saleem received his Ph.D. from the University of Missouri School of Journalism. Pre-academia, he worked in a youth nonprofit organization focusing on media and well-being. 

• Media psychology
• Digital marketing
• Social media
• Persuasion
• Alcohol Marketing and Advertising
• Digital Aggression (Cyberbullying)
• Stereotypes & Attitude Change

Thematic Research Areas

Global and Multicultural Communication
Health & Risk, Environment & Science Communication
Media Psychology

Research Centers and Labs

Media Advertising and Psychology Lab
Health and Risk Communication Center