Saleem Alhabash Ph.D.

Saleem Alhabash


  • Advertising + Public Relations
(517) 432-2178


Saleem Alhabash is Professor of Advertising and Public Relations at Michigan State University's Department of Advertising and Public Relations, where he also co-directs the Media and Advertising Psychology (MAP) Lab. His research focuses on the processes and effects of new and social media within the context of persuasion. More specifically, his research investigates the cognitive and emotional responses, and psychological effects associated with using new and social media. His research is geared toward understanding how new communication technologies can be used as persuasive tools, most recently in relation to marketing of alcohol, digital aggression across the lifespan, and consumer behavior of buying counterfeits online. He also studies how new and social media can facilitate cross-cultural and international communication, with emphasis on changing attitudes and stereotypes of foreign nations. In 2023, he joined the Center for Anti-Counterfeiting and Product Protection (A-CAPP) as Associate Director of Research. In 2014, he was named the inaugural recipient of the American Academy of Advertising's Mary Alice Shaver Promising Professor Award, and he was named an Institute for Diverse Leadership Fellow at the Association for Education in Journalism and Mass Communication (AEJMC). His research won best article, top paper, and top poster awards at national and international conferences. He's an associate editor for the Journal of Interactive Advertising and Frontiers in Psychology (Media Psychology) and Frontiers in Psychology - Media Psychology. Saleem received his Ph.D. from the University of Missouri School of Journalism. Pre-academia, he worked in a youth nonprofit organization focusing on media and well-being.

Research and Teaching

  • Media psychology
  • Digital marketing
  • Social media
  • Persuasion
  • Alcohol Marketing and Advertising
  • Digital Aggression (Cyberbullying)
  • Stereotypes & Attitude Change
Thematic Research Areas

Global and Multicultural Communication
Health & Risk, Environment & Science Communication
Media Psychology

Research Centers and Labs

Media Advertising and Psychology Lab
Health and Risk Communication Center

Contact Information

404 Wilson Rd., Room 313
Communication Arts and Sciences Building
Michigan State University
East Lansing, MI 48824