Digital communications in all of its forms demands to be integrated strategically in advertising, public relations and media. The Graduate Certificate in Digital Media, a part of the Master of Arts in Strategic Communication, is designed for working professionals seeking to expand and enhance their knowledge and skills in content creation, curation, branding communication and media strategies. The certificate program exposes students to the state-of-the-art technology, application and communication theories. Graduates of the certification will be prepared to:
- Become a leader in driving technology behind marketing
- Develop a digital marketing strategy
- Apply the latest digital innovations such as mobile, social media, location based services and big data to marketing campaigns.
- Integrate marketing, advertising sales and logistics across physical and digital channels
- Collect, analyze and interpret digital marketing data to inform decision-making.
Themes grafted in each of the courses will include:
- Understanding the marketplace and economics of the digital world
- Encouraging an entrepreneurial approach to thinking about new communication technologies
- Thinking about effective information techniques and flows for corporations
- Enhanced understanding of cultural and national differences as they play out in the global corporate communication sector
- Rethinking current embedded corporate practice in light of new digital possibilities
- Embrace the types of knowledge available through academic scholarship