Do you want to be an art director or copywriter? The undergraduate Creative Advertising program will prepare you to make your dream a reality as you learn the skills needed to work as a professional in the field of advertising and its related industries.
Promotional communication businesses, like advertising, demand a variety of skilled employees, including those who develop the messaging strategy, study the intended audience for the message, decide the best channel of communication to reach that audience and those who actually compose the look, the wording and, if appropriate, the sounds of the message. The Advertising Creative program is focused on that last group, those who actually create the advertisement.
