Bachelor of Arts in Public Relations

Thanks largely to the entrenchment of social media, the public relations industry has experienced a 10-year period of substantial growth in new positions. The U.S. Bureau of Labor Statistics projects that the number of PR specialist positions in 2026 will be 282,000. While many of these new jobs are being created to manage social media, lots of more traditional public relations jobs are also available. Public Relations specialists must be armed with theory and practical skills needed to strategically manage PR programs.

The Public Relations Major will provide students with a comprehensive and current set of skills that will prepare them to compete successfully for internships and jobs – as well as forward-looking competencies to prepare them for jobs that have not even been created yet.

Educational Objectives of Public Relations

  • Theory, Ethics and Legal Environment
  • Strategic Planning, Creative and Critical Thinking, and Problem Solving
  • Diversity and Inclusion, Cultural Perspective, Global Perspective, Social Issues
  • Experiential Learning and Business Acumen