Advertising and Public Relations in Detroit

City of Detroit

Are you curious about what it's like to work in the Motor City? Learn from advertising, public relations, and marketing pros and fellow Spartans working in Detroit at a variety of agencies (both large and small) and other industry employers. This experience will provide valuable insight into the day-to-day operations of professions related to advertising and PR majors and help students understand the skills needed to succeed in a career for students with a degree in advertising or public relations.

Fall 2025 Industry Immersion

Trip application and dates below

Want to experience what it's like to work in Detroit? Applications for the Fall 2025 Industry Immersion in Detroit: Dec. 15-18 (ADV 402-702, 1 credit) are now open.

Apply Now

What is the experience?

Field experience trip at a glance

The Detroit Field Experience is an immersive learning opportunity exposing advertising and public relations students to the industry in action, career opportunities, and alumni connections in the city! Partnering with the ComArtSci Alumni community, students get an opportunity to visit public relations agencies and other industry employers in the area. This experience empowers students to make better decisions about where they want to live and work in the future.  

Previous agency and company visits included: 

  • Ilitch Holdings
  • FINN Partners
  • Jack Morton
  • Rocket Companies
  • Ally Financial
  • United Wholesale Mortgage
  • General Motors
  • Carat
  • The JRT Agency 

ADV 402 Overview

Course objectives

This course provides students with an overview of professional public relations practice and opportunities. Site visits to various agencies will give students an opportunity to meet with practitioners and learn about people and issues in public relations. Objectives will be met through a combination of specialized readings and site visits. By the end of the course you should be able to better: 

  • Describe the key tools and structures used by public relations professionals to succeed in a competitive environment.
  • Evaluate the degree to which you are prepared to succeed in strategic communication professions by assessing your own competencies in comparison to the needs and desires of public relations leaders.

What to expect? Professors and instructors will plan an agenda for your days. Students are responsible for all travel, accommodation, food, and miscellaneous expenses.