Do you aspire to become an account manager, account planner, media planner, media researcher or lead a team of your own? The Bachelor of Science in Advertising Management, consistently rated as one of the top 3 advertising programs in the nation, focuses on developing your strategic thinking, research and analytical skills and provides the educational background you need to achieve your goals.
Bachelor of Science in Advertising Management
Why Advertising Management?
In this program, you will receive a broad liberal arts background, as well as a strong overview of the advertising process, providing an understanding of the strategy, research and other functions necessary to develop and manage effective advertising campaigns. Graduates go on to work at the highest levels for the biggest agencies and best-known brands in the world.
You may also choose to pursue the departmental minors in Advertising Analytics or Public Relations and a number of other minors including: Entrepreneurship and Innovation, Sales Leadership or Sports Business Management, which are particularly relevant for Advertising Management majors.
Gain Hands-On Experience
We encourage you to gain internships and other cooperative educational opportunities while in the program. Co-curricular activities include multiple student advertising and public relations clubs, as well as national student competitions. Study abroad programs provide you the opportunity to gain experiences that enhance your knowledge and reach outside of the classroom, further advancing your employment opportunities upon graduation.
Advertising + PR Scholarships
Advertising + Public Relations Internships
Media Sandbox
