Chuqing Dong

Chuqing Dong

Assistant Professor

Department
  • Advertising + Public Relations
cdong@msu.edu

Bio

Chuqing Dong is an Assistant Professor of Advertising + Public Relations. Her research focuses on public relations, corporate social responsibility, strategic communication in the nonprofit/government sectors, and digital media. Drawing on interdisciplinary theories and using multimethod approaches, her research agenda is shaped by inquiries such as 1) the effects and effectiveness of CSR communications in the new media environment and within a global context; 2) strategic CSR alliances between NPOs and corporations and their impacts on the allies, publics, and the society; and 3) relationship management strategies for nonprofits and government agencies.

Chuqing’s research has been published in peer-reviewed journals, including Public Relations Review, International Journal of Business Communication, Corporate Social Responsibility and Environmental Management, Social Responsibility Journal, and International Journal of Crisis Communication, and won multiple top paper awards at major communication conferences, such as the International Communication Association (ICA) and Association for Education in Journalism and Mass Communication (AEJMC).

Chuqing earned her Ph.D. from the Hubbard School of Journalism and Mass Communication at the University of Minnesota. She also received a master's degree in Public Policy (M.P.P.) and an M.A. degree in Professional Strategic Communication from the University of Minnesota. 

Research and Teaching

Teaching:

  • PR300 Public Relations Theory and Ethics
  • ADV800 Advertising and Public Relations Theory

Key Research Interests

  • CSR
  • Cross-sectoral collaboration 
  • Nonprofit communication
  • Government-public relationship cultivation 
  • Social media 

Selected Recent Publications:

  • Rim, C., Kim, J., & Dong, C. (2019). A cross-national comparison of transparency signalling in CSR reporting: The United States, South Korea, and China Cases. Corporate Social Responsibility and Environmental Management. Published online: https://doi.org/10.1002/csr.1766
  • Dong, C., & Zhang, Y. (2019). NPOs’ voice in CSR partnership: An exploratory study using topic modelling. International Journal of Business Communication.Published online: https://doi.org/10.1177/2329488418819136
  • Dong, C., & Rim, H. (2018). Exploring nonprofit-business partnerships on Twitter from a network perspective. Public Relations Review. 45(1), 104-118.
  • Dong, C., & Ji, Y. (2018). Connecting young adults to democracy via government social network sites. Public Relations Review. 44(5), 762-775.
  • Rim, H., & Dong, C. (2018). Trust and distrust in society and public perception of CSR: a cross-cultural study. Social Responsibility Journal, 14(1), 1-19.
Thematic Research Areas

Global and Multicultural Communication
Media Psychology

Research Centers and Labs

Health and Risk Communication Center

Contact Information

404 Wilson Rd, Room 374
Communication Arts and Sciences Building
Michigan State University
East Lansing, MI 48824