Chuqing Dong is an Assistant Professor of Advertising + Public Relations. Her research focuses on public relations, corporate social responsibility, strategic communication in the nonprofit/government sectors, and digital media. Drawing on interdisciplinary theories and using multimethod approaches, her research agenda is shaped by inquiries such as 1) the effects and effectiveness of CSR communications in the new media environment and within a global context; 2) strategic CSR alliances between NPOs and corporations and their impacts on the allies, publics, and the society; and 3) relationship management strategies for nonprofits and government agencies.
Dr. Dong's research has been published in peer-reviewed journals, including Public Relations Review, International Journal of Business Communication, and Corporate Social Responsibility and Environmental Management. She also won multiple top paper awards at major communication conferences, such as the International Communication Association (ICA) and Association for Education in Journalism and Mass Communication (AEJMC), and the International Public Relations Research Conference (IPRRC). Chuqing's ongoing projects on CSR and dialogic communication are funded by the C.R. Anderson Foundation and The Social Sciences and Humanities Research Council (SSHRC) (Co-Pi), and she is a winner of the 2021 Page/Johnson Legacy Scholar grant (PI).
Chuqing earned her Ph.D. from the Hubbard School of Journalism and Mass Communication at the University of Minnesota. She also received a master's degree in Public Policy (M.P.P.) and an M.A. degree in Professional Strategic Communication from the University of Minnesota.
Key Research Interests
Selected Recent Publications (* corresponding author):