Chuqing Dong

Chuqing Dong

Assistant Professor

Department
  • Advertising + Public Relations
cdong@msu.edu

Bio

Chuqing Dong is an Assistant Professor of Advertising + Public Relations. She earned her Ph.D. from the Hubbard School of Journalism and Mass Communication at the University of Minnesota. She also received Master’s degrees in Public Policy (M.P.P.) and Professional Strategic Communication from the University of Minnesota. 

Chuqing’s research focuses on public relations, corporate social responsibility, strategic communication in the nonprofit/government sectors, and digital media. Drawing on interdisciplinary theories and using multimethod approaches, her research agenda is shaped by inquiries such as 1) the effects and effectiveness of CSR communications in the new media environment and within a global context; 2) strategic CSR alliances between NPOs and corporations and their impacts on the allies, publics, and the society; and 3) relationship management strategies for nonprofits and government agencies.

 

Research and Teaching

  • CSR
  • Cross-sectoral collaboration 
  • Nonprofit communication
  • Social media 
Contact Information