Bachelor of Arts in Communication

The B.A. in Communication program prepares you for the workplace, whether that workplace is in a for-profit corporation, a nonprofit, a government agency or an entrepreneurial start-up. With a strong training in communication research and presentation, you'll use your skills of persuasion and leadership to influence society and make noticeable, positive changes in the world around you.

Communication majors have opportunities to develop knowledge and skills in seven areas:

  1. Analytics Research Methods - Focuses on the academic practice of answering communication problems by utilizing a variety of experimental, survey or analysis of data tools.
  2. Health - Prepares students to enter positions in health, health-behavior change, environmental communication and other risk-related careers.
  3. Intercultural - Explores practices, trends and difficulties that arise when people from different cultures attempt to communicate and understand one another.
  4. Interpersonal - Focuses on the study of social interactions that occur in private and public settings, in both face-to-face and computer-mediated contexts, leading to improved communication knowledge and skill in professional and personal relationships.
  5. Mediated - Examines communication processes in mass media, computer-mediated communication and health and political campaign contexts.
  6. Organizational - Examines communication processes in the creation, maintenance and goal achievement within profit, nonprofit, governmental and social organizations.
  7. Social Influence - Explores how messages shape, reinforce, and modify beliefs, attitudes, values and action.



Linked B.A. - M.A.

This Bachelor’s-Master’s (B.A.-M.A.) Linked program allows undergraduate students currently pursuing a B.A. in Communication to count a number of their 400-level undergraduate courses toward the Master's Program in Communication or the Master's Program in Health and Risk Communication. Linked students comprise a small number and are competitively selected from among the top undergraduates in our program.


Have questions or need more information? Schedule an appointment with your advisor.