Minor in Advertising Analytics

The Minor in Advertising Analytics, administered by the Department of Advertising and Public Relations, is designed to enable students who are true problem-solvers to exercise their intellectual curiosity to find insights and answers in databases and real-time streaming data.

In today’s industry, those who not only understand but also can strategically activate data will have opportunities to advance more quickly as an advertising account executive, media planner, media sales representative, and more, moving into specialized roles as programmatic advertising specialists or digital advertising analysts.

You may apply to the Advertising Analytics Minor if you are enrolled in the Advertising Management major at Michigan State University. Limited enrollment may be made available to other majors upon request. With the approval of the department and college that administer your degree program, the courses that are used to satisfy the minor may also be used to satisfy the requirements for the bachelor’s degree.

To be considered for admission, you must have been formally admitted to the Advertising Management major. Admission to the minor is competitive. You must be enrolled in or have completed Advertising 350 (Advertising Media Planning and Strategy) and have demonstrated mastery of course content by providing your midterm or final grade in the course.

Other admission criteria include overall grade-point average, work experience and a statement of interest. Your application package will be rank ordered. You may be admitted provisionally contingent on your performance in Advertising 350.

Students who plan to apply to the program should complete an application by April 1 in the spring semester or November 1 in the fall semester and submit it to the Director of the Advertising Analytics Minor in the Department of Advertising and Public Relations, Professor Kjerstin Thorson.

Minor Requirements

Apply

To apply, please download and fill out the application below. Submit your application and your resume in an email to Professor Kjerstin Thorson by November 1 for fall semester admission or April 1 for spring semester admission. In the subject line of the email, type your name followed by “Analytics Minor Application.”

Apply

Have questions or need more information? Please reach out to:

Advisor Contact
Lauren Gaines McKenzie
Advertising + Public Relations Advisor
gainesla@msu.edu
517-355-7499

Faculty Contact
Kjerstin Thorson
Professor
Advertising+Public Relations, Journalism
thorsonk@msu.edu
517-353-5020