Ralf Schmälzle ("SHMAL-ts-lee , 拉尔夫·舍马尔兹勒 , राल्फ श्मेल्ज़ले, シュマルツレ, شمالتسلي, Шмальцле, Σμαλτσλε, שמלצלה, ช์มาเลทซเล") is an Associate Professor in the Department of Communication at MSU. He is uniquely cross-trained in communication, health psychology, and the cognitive neurosciences. He serves as the Graduate Director of the Health and Risk Communication M.A. program.
Ralf Schmälzle's research strives to provide a mechanistic understanding of how messages affect the brain and how the brain - the biological organ of communication - enables us to respond to and interact with a uniquely social world. With this overarching goal in mind, his work promotes theoretical and methodological integration between communication science and neuroscience. He advances this goal within two areas: Neuroimaging of Health Prevention Messages and Cognitive/Media Neuroscience.
One of his major roles is to provide a unique interdisciplinary learning environment for communication scientists who seek to embrace neuroscience or biological approaches to communication more broadly. His main research tools include functional Magnetic Resonance Imaging (fMRI), electroencephalography (EEG/ERP), and related imaging methods. He combines these methods with self-report, linguistic measures, and behavioral testing. As a Cognitive Neuroscientist by training, he also retains a healthy interest in AI and machine learning.
404 Wilson Rd, Room 569
Communication Arts and Sciences Building
Michigan State University
East Lansing, MI 48824