Wei Peng Ph.D.

Wei Peng

Associate Professor

  • Media & Information
(517) 432-8235
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Dr. Wei Peng is an Associate Professor in the Department of Media and Information, Michigan State University. She is affiliated with the Games for Entertainment and Learning (GEL) lab and the Health and Risk Communication Center. She received her Ph.D. in Communication from the Annenberg School for Communication, University of Southern California in 2006. Her research focuses on the psychological and social mechanisms of behavior change and their application in the design of interactive media for health and wellness promotion. Her recent projects focus on using digital games and mobile apps for health promotion, health education, and social change. Her broader research area is the social and psychological effects of information and communication technology. She received funding from Robert Wood Johnson Foundation to develop and evaluate an exergame for physical activity promotion among young adults. She is currently funded by the National Science Foundation to research how to use sensor-enabled and gamified technology to influence family routines for child obesity prevention.  She has served or is currently serving as a member of the editorial board of Journal of Communication, Health Communication, Games for Health Journal, and International Journal of Gaming and Computer-Mediated Simulations. Her recent publications appear in Journal of Communication, Health Communication, Journal of Medical Internet Research, BMC Public Health, Health Psychology, Journal of Health Communication, Computers in Human Behavior, CyberPsychology, Behavior, and Social Networking, New Media & Society, Media Psychology, Health Education & Behavior, Telemedicine and e-Health, Games for Health Journal, Computers & Education, and Journal of Physical Activity and Health.

Research and Teaching

  • Media Effects/Media Psychology
  • Psychological Impacts of Interactive Media (Mediators and Moderators)
  • Negative and Positive Effects of Playing Digital Games
  • Health Communication
  • Active Video Games (Exergames) for Physical Activity Promotion
  • Utilizing Technologies for Health Communication (Persuasive technology)
  • Mobile Apps for Disease Self-management and Health Promotion
Recent Awards:
  1. Top 3 Papers Award, Intercultural Communication Division,Annual Conference of the International Communication Association (ICA), Washington DC, 2019
  2. Michigan State University Teacher-Scholar Award, 2013-2014
  3. Top 4 Papers Award, Game Studies SIG, Annual Conference of the International Communication Association (ICA), Phoenix, AZ, 2012.
  4. Michigan Children’s Trust & MSU Children’s Central Innovation Award, 2009.
  5. Top 3 Papers Award, Games Studies SIG, Annual Conference of the International Communication Association (ICA), Montreal, Canada, 2008
  6. Top 3 Papers Award, Human Communication and Technology Division, Annual Conference of the National Communication Association (NCA), Chicago, 2007
  7. Recipient of Communications Critical Pathways Dissertation Fellowship, 2005-2006
  8. Top Student Paper Award, Instructional and Developmental Communication Division, Annual Conference of the International Communication Association (ICA), New Orleans, 2004
Recent Publications
  • Sah, Y. J., & ​Peng, W​. (2019). How does interactivity in a video game render people susceptible? A mediating role of concrete-level action identity in immersive media. Cyberpsychology: Journal of Psychosocial Research on Cyberspace,​ 13(4), article4. http://dx.doi.org/10.5817/CP2019-4-4
  • Rheu, M., Jang, Y., & ​Peng, W​. (2019). Enhancing healthy behaviors through virtual self: A systematic review of health interventions using avatars. ​Games for Health. ​doi: 10.1089/g4h.2018.0134.
Contact Information

404 Wilson Rd.
Communication Arts and Sciences Building
Michigan State University