Master of Arts in Advertising and Public Relations

Master's Degree in Advertising and Public Relations from Michigan State University can help set you apart from the competition when you want to take the next step in your career. Learn strategic and theoretical principles of advertising and public relations, strategy, content creation, research training, leadership skills and more. Whether you are interested in continuing your academic career or entering the professional world, this program can help you gain the skills and experience you need to find success.

Degree Details 

Through this program, you'll get the chance to take classes and learn from top faculty on topics like:

  • Advertising and public relations strategies
  • Digital analytics and media innovations
  • Multimedia content creation
  • Research methods and consumer insights
  • Using theory to drive strategy
  • Ethical practices and the role of AD+PR in society

Focus on Topics that Matter to You

You can create your own custom program to meet your career goals or focus on one of four rapidly growing areas of Advertising and Public Relations: Digital strategy; health, science, and the environment; social impact; or research and analytics.

Or, you can choose one of our interdisciplinary specializations:

Specialization in Nonprofit Fundraising

Set yourself apart and gain an understanding of fundraising strategies, the role of fundraising within nonprofit organizations, the role and responsibilities of the fundraising process, assist in fundraising activities and more.

Specialization in Information and Media Studies

Interested in research and media? This specialization can lead you to a professional or teaching research career in the fields of information studies and media, telecommunication or public relations, advertising or journalism.



Graduate handbook

Questions? Additional information about the Master of Arts program in Advertising may be obtained from:

Joni Tucker
Academic Programs Coordinator