The Media and Advertising Psychology Lab (MAP Lab) focuses on the study of media and advertising using biopsychological approaches, methods and theories. The MAP Lab is funded by the Department of Advertising + Public Relations. It is a consortium of faculty, graduate, and undergraduate students with multi-disciplinary foci, including, health communication, advertising and marketing communication, social media, retailing and media multitasking, to name a few.
Studies in the MAP Lab rely on psychophysiological and eye-tracking measures to unravel the underlying cognitive and affective processing and mechanisms associated with using mediated communication.
The MAP Lab establishes valuable partnerships with advertising agencies, companies and organizations in order to conduct data-driven market research on topics related to media, communication and persuasion.
Dr. Patricia Huddleston is a Professor of Retailing in the Department of Advertising + Public Relations. She teaches undergraduate courses in Consumer Behavior and Retail Strategy and Consumer Behavior, International Consumer Behavior and Strategic Brand Communication at the graduate level.