The Bachelor of Arts in Communication Leadership and Strategy program will provide students with a foundational base of knowledge and abilities that go far beyond tactical communication tasks and responsibilities. The program of study will equip students with the skills necessary to conduct rapid evaluations of issues and organizational communication challenges, analyze the demographics of target audiences, craft messages that are rooted in communication theory, and assess the effectiveness of strategic communication efforts. More importantly, the program will give students the ability to develop, execute, and evaluate long-range communication strategy for the organizations they serve and the causes they support.
These skills are all cultivated to prepare graduates to take on advanced roles in communication and respond to the needs of a wide range of employers seeking visionary leadership in strategic communication.
Educational Objectives of Communication Leadership and Strategy
- Analytical Thinking
- Cultural Understanding
- Effective Citizenship
- Effective Communication
- Integrated Reasoning
Requirements to Complete the Bachelor of Arts in Communication Leadership and Strategy Program
- ComArtSci requirements of 60 credits outside the college with at least 40 credits at the 300/400 level. Those credits should include:
- The MSU Tier I writing and integrative Studies requirements
- MTH 101 or 102 or 103 and STT 200
- A Tier II writing class (already met through 475 and 480 [capstone])
- 27 core communication credits
- 11 credits in strategic communication
- One course in each of the following competency areas:
- Research Methods and Analytics
- Social Media
What are the differences between the Bachelor of Arts in Communication Leadership and Strategy, and the Bachelor of Arts in Communication?
The Communication Leadership and Strategy B.A. is a targeted degree purposefully applying interpersonal, organizational, and mediated research in strategic communication contexts, while the Communication major is a general degree exploring a range of communication contexts and enabling students to develop multiple skills and abilities.