Dar Meshi
Bio
Dar Meshi investigates how our brains process socially communicated information. In particular, he is interested in how information conveyed through social media motivates us and influences our decisions—humans are drawn to positive, rewarding social information, such as “likes” on social media. Social media platforms are a relatively new phenomenon, but they tap into social cognitive processes that have been hardwired into our brains over years of evolution. Dar's research program focuses on the brain and behavior of both adults and adolescents to elucidate these processes. To answer his research questions, he conducts behavioral experiments both in the lab and online. He also conducts neuroimaging experiments with an MRI scanner to examine brain activation and structures related to social information processing, especially in relation to social media use. Ultimately, with the knowledge gained by this research, Dar hopes to contribute to a better understanding of socially motivated human behavior.
Dar Meshi earned his B.S. in biology from the University of California at Los Angeles, and his Ph.D. from Columbia University in New York. After his Ph.D., Dar spent some time in New York working at advertising agencies like Ogilvy and Mather. More recently, Dar was a postdoctoral research scientist at Freie Universität Berlin.
Lab Website:
Lab Recruitment:
Are you interested in joining Dar's research team? The lab is currently growing and we're looking for talented individuals to conduct research. To learn more about ongoing research, check out smnlab.msu.edu, and if interested, just send an email.
Research and Teaching
Research Topics:
The Neural Processing of Social Information, Social Media, Social Decisions, Social Influence, Individual Differences, fMRI.
Courses:
-Neuromarketing and Consumer Decisions (ADV 401)
-Account Planning and Research (ADV 342)
-Neurocognitive Communication (CAS 992)
-Psychology and Effects of Social Media Use (CAS 892)
Thematic Research Areas
Computational Communication
Media Psychology
Neurocognitive Communication
Research Centers and Labs
Social and Media Neuroscience Lab
Health and Risk Communication Center