Dar Meshi

Dar Meshi

Assistant Professor

Department
  • Advertising + Public Relations
darmeshi@msu.edu
517-355-1282

Biography

Dar Meshi investigates how our brains process socially communicated information. He is particularly interested in how information conveyed through social media motivates us and influences our decisions—humans are particularly drawn to positive, rewarding social information, such as “likes” on social media. Social media platforms are a relatively new phenomenon, but they tap into social cognitive processes that have been hardwired into our brains over years of evolution. Dar's research program focuses on the brain and behavior of both adults and adolescents to elucidate these processes. To answer his research questions, he conducts behavioral experiments both in the lab and online. He also conducts neuroimaging experiments with an MRI scanner to examine brain activation and structures related to social information processing, especially in relation to social media use. Ultimately, with the knowledge gained by this research, Dar hopes to contribute to a better understanding of socially motivated human behavior.

Dar Meshi earned his B.S. in biology from the University of California at Los Angeles, and his Ph.D. from Columbia University in New York. After his Ph.D., Dar spent some time in New York working at advertising agencies like Ogilvy and Mather. More recently, Dar was a postdoctoral research scientist at Freie Universität Berlin.
 

Lab Recruitment:

Are you interested in joining Dar's research team? The lab is currently growing and we're looking for Postdocs and Graduate Students to conduct research. To learn more about ongoing research, check out smnlab.msu.edu. If interested, just send an email.

Roles & Responsibilities

Courses:

-Neuromarketing and Consumer Decisions (ADV 492)

-Psychology and Effects of Social Media Use (CAS 892)

Key Research Interest

The Neural Processing of Social Information, Social Media, Social Decisions, Social Influence, Individual Differences, fMRI.

Media Coverage

The Wall Street Journal, “Am I really addicted to Facebook?” February 1, 2017.

The Washington Post, “The surprising truth about how Twitter hasn’t changed your brain” March 21, 2016.

Vice, “Five social media quirks that could tell neuroscientists more about our brains” November 11, 2015.

The Huffington Post, “Are we addicted to Facebook, or are we just addicted to ourselves?” October 14, 2014.

NPR (radio interview), “Neuroscientists in Berlin find link between reward activity and social media use” October 31, 2013.

Time Magazine, “This is your brain on Facebook” August 31, 2013.

NBC News, “Addicted to Facebook fame? Blame your brain’s nucleus accumbens” August 30, 2013.

The Los Angeles Times, “Sex, food, Facebook: Are they all linked in the mind?” August 29, 2013.

Contact Information

Michigan State University
Communication Arts and Sciences
404 Wilson Road, Room 324
East Lansing, MI 48824

Lab Website (smnlab.msu.edu)
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