Research and Creative Work
From creative capstone projects to award-winning advertising campaigns - our creative work has a reputation for outshining the rest. In our research, we study the effects of advertising on the mind and dive deep into the underlying cognitive processing associated with using, and interacting with, the media.
Featured Work
Telehealth for the Coming Decades Think Tank Unites Michigan Leaders to Shape the Future of Equitable Care
In response to the evolving telemedicine landscape, Michigan State University convened the inaugural Telehealth Post-Pandemic: A Roadmap for the Coming Decade at the Kellogg Center, bringing together 29 leading telehealth practitioners, innovators, and experts from Michigan.
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Developing best practices: Associate Professor Bree Holtz receives federal grant for telemedicine think tank
MSU survey: 7 in 10 consumers deceived into buying counterfeit products online
MSU Researchers Investigate Counterfeiting Attitudes and Behaviors with Global Survey
Aladé awarded NSF funding to research engagement in STEM media
Labs
The Media and Advertising Psychology Lab (MAP Lab) studies and measures the effects of advertising and the media on individuals and the world. Studies in the MAP Lab rely on physical outputs - like eye-tracking, heart rate and perspiration - to unravel the underlying cognitive and affective processing associated with using mediated communication.
Learn from the Best
Faculty
John Besley
Ellis N. Brandt Professor of Public RelationsDepartment
Advertising + Public RelationsDr. Besley studies public opinion about science and scientists' opinions about the public in the context of trying to help science communicators be more strategic.
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Faculty
Saleem Alhabash
ProfessorDepartment
Advertising + Public RelationsSaleem Alhabash is an Associate Professor of Public Relations and Social Media at the Department of Advertising + Public Relations, studying the persuasive effects of social media.