In MSU's Department of Advertising + Public Relations, we're focused on real-world experience and impactful research. Our expert faculty teach the latest in creative advertising, management and public relations, while our researchers study the effects of advertising on individuals and the world. For over 50-years we've stayed at the forefront of professional communication - and we're just getting started.
See what's making headlines in the Department of Adverting + Public Relations.
We offer multiple advertising programs, including a B.A. and B.S. in Advertising, an optional Public Relations minor, M.A. degrees in both Advertising and Public Relations, as well as the jointly-offered Ph.D. in Information & Media.
As an internationally-recognized leader in creative advertising and research, we encourage faculty and students to give a voice to those who need it and help change perceptions made through the media.
Saleem Alhabash is conducting research in the MAP Lab in order to bring marketers and advertisers a little closer to their target consumers. His work has even led to an award-winning Doner campaign for Potbelly Sandwich Shop!Read more
Students face creative challenges and gain real world experiences in state-of-the-art classrooms. Get an inside look at the experiences our students, faculty and alumni take part in and the people they impact every day.
Stephen Lacy is a professor in the Michigan State University School of Journalism. He has written or co-written more than 95 refereed journal articles, more than 60 refereed conference papers, twelve book chapters and four books, including a content analysis text, Analyzing Media Messages. He has co-edited two other books and written numerous other articles.