Advertising + Public Relations
In MSU's Department of Advertising + Public Relations, we're focused on real-world experience and impactful research. Our expert faculty teach the latest in creative advertising, management and public relations, while our researchers study the effects of advertising on individuals and the world. For over 50-years we've stayed at the forefront of professional communication - and we're just getting started.
News
See what's making headlines in the Department of Advertising + Public Relations.
Degrees and Programs
We offer multiple advertising programs, including a B.A. and B.S. in Advertising, an optional Public Relations minor, M.A. degrees in both Advertising and Public Relations, as well as the jointly-offered Ph.D. in Information & Media.
Research and Creative Work
As an internationally-recognized leader in creative advertising and research, we encourage faculty and students to give a voice to those who need it and help change perceptions made through the media.
Research Makes the Case for Broadening Diverse Film Marketing
Despite the success of the TV shows "Empire" and "How to Get Away With Murder", as well as the blockbuster hit film "Black Panther", movies are still created and marketed along racial and ethnic lines. Morgan Ellithorpe investigated this reality in her most recent study.
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Inside Advertising + PR
Students face creative challenges and gain real world experiences in state-of-the-art classrooms. Get an inside look at the experiences our students, faculty and alumni take part in and the people they impact every day.
Learn from the Best
Faculty
Steve Lacy
Interim Chair, Department of Advertising + PRDepartment
Advertising + Public RelationsStephen Lacy is a professor in the Michigan State University School of Journalism. He has written or co-written more than 95 refereed journal articles, more than 60 refereed conference papers, twelve book chapters and four books, including a content analysis text, Analyzing Media Messages. He has co-edited two other books and written numerous other articles.
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Faculty
Lou Schiavone
Professor of PracticeDepartment
Advertising + Public RelationsAs an advertising writer and creative director, Lou Schiavone has an impressive record of building brands and winning every major industry creative award in the process.
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Faculty
Morgan Ellithorpe
Assistant ProfessorDepartment
Advertising + Public RelationsMorgan Ellithorpe is an assistant professor in the Department of Advertising & Public Relations.