Advertising + PR Research and Creative Works

Photo of Kjerstin Thorson

The Social Media Sorting Hat: How Algorithms Drive Your Exposure to News and Politics

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Photo of Morgan Ellithorpe

Using the Bully Pulpit to Bridge the Partisan Divide

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protestors with signs rallying for science

Calling It A 'War On Science' Has Consequences

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Twitter logo Embarrassed Emoji

Cringeworthy Politics: Trump Sparks 'Embarrassment' Spikes on Twitter

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alcohol toast

College Drinking Intervention Strategies Need a Refresh

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Photo of Shaheen Kanthawala

Is Privacy Loss Worth the Perks of Health Apps? Getting the Low-down on Downloads

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Dar Meshi

Researcher Finds Connection Between Excessive Social Media Use and Risky Decision-Making

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Photo of hand holding phone with Facebook app and Deactivate button showing

Measuring the Value of Facebook: Users Would Need to Be Paid More than $1,000 to Walk Away

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Mass shooter

Understanding Bias: How Ethnicity, Mental Health and Attractiveness Impact Mass Shooting News

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Video game controller

Researchers Review Serious Gaming to Help Children with Chronic Illness

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MyT1DHero Participants

ComArtSci Researchers Tackle Type 1 Diabetes with New Mobile App

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Black Panther movie poster

Research Makes the Case for Broadening Diverse Film Marketing

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ComArtSci Talks: Persuasive Effects of Social Media

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Assistant Professor Dar Meshi smiles for the camera.

Dar Meshi Discovers Neuroscience Underlying Social Media Use

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Photo of Teresa Mastin, outside

AD+PR Department Welcomes New Chair Teresa Mastin 

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Saleem Alhabash, assistant professor in the Department of Advertising and Public Relations.

MAP Lab Home to Award-Winning Research

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ComArtSci Talks: Social Media & Political Participation

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Participant chooses a carrot from the tray of snacks in Kononova's multitasking experiment.

How Media Multitasking Affects Snacking Behavior

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Screenshot of Victory for MSU: A 120-Year History of Spartan Men's Basketball.

Advertising Class Designs Spartan Basketball History Book

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prndl1

Introducing Prndl: The Student Created App That Will Change the Way You Park

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Five Countries, Five Outstanding Ad Campaigns

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Person sitting in front of laptop computer, about to write on a clipboard.

Science Communicators Must Consider Short-Term Objectives While Keeping Their Eyes on the Prize

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John Besley

Public Skeptical of Research if Tied to a Company

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Benavides' creative advertising campaign for Ugly Stik

Advertising Grad Wins a National Silver ADDY

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Beer advertising poster with the slogan, “When work needs doing, leave it to the ladies. And keep a cold one waiting.” Poster features women lumberjacks carrying a log.

Advertising + PR Students Win a National Gold ADDY

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Netflix iPad

The Impact of Binge-Watching on Your Health

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head and shoulder photo of Morgan Elilthorpe. She is wearing a blue buttoned blouse and is smiling at the camera.

ComArtSci Professor Researches Media’s Influence on Teens

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Winning poster in the MLK poster competition

2017 MLK Poster Competition Final Results

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Icons of social media platforms Pinterest, Twitter, Google, Linkin, Facebook, YouTube, etc.

The Role Social Media Communicators Play in Organizations

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Consumer deciding between two difference colors of flowers.

Interdisciplinary Team Led by ComArtSci Receives USDA Grant to Study Retail Purchase Decisions

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Front cover of the book, To My Professor. The cover of the book has four diverse students standing in front of a black board.

Student-produced Guidebook for College Professors Produced by Journalism Students

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Advertising graduate student discusses her research with professor.

Graduate Students Recognized at Research and Arts Poster Forum

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Female subject taking part in MAP lab experiement. She has electronic sensors attached to her head and hands and is watching advertisments.

Measuring the Impact of Mediated Communication

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Professor Saleem Alhabash standing crossed armed outside the MSU Communication Arts and Sciences building.

Studying the Effects of Advertising for Benefit of Common Good

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Jordan Jennings 1st place winning poster, "Underwear." The poster features the rear images of 12 women in the underwear.

2016 ComArtSci Creative Challenge: Poster Competition

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Professor Bree Holz standing crossed armed in the hallway of the MSU College of Communication Arts and Sciences building.

Professor to Develop App for Diabetes Management

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Professor Pat Huddleston standing outside of the Communication Arts and Sciences building.

Traditional Holiday Shopping Days, Gifts May Be Changing

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Person typing on computer keyboard.

Convincing Internet Users to Protect Themselves

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Professor Anna McAlister smiling as she stands next to snack items in grocery store.

Making Unit Pricing More Consumer Friendly

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Beer bottle sitting in front of open laptop.

AD+PR Research Examines Effects of Social Media Marketing of Alcohol

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