Hairong Li

Hairong Li


  • Advertising + Public Relations
(517) 355-1739


Hairong Li is a professor of advertising, faculty associate of the Center for Business and Social Analytics, and core faculty of Asian Studies Center, Michigan State University. 

His research covers the uses, effects and implications of digital technology in advertising, communication and marketing. He has published extensively, and seven citation studies have ranked him a most published and cited scholar. In 2022, he received the Ivan Preston Award for Outstanding Contribution to Research, the most prestigious trophy of the American Academy of Advertising. His articles have appeared in many top journals, including the Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, Journalism and Mass Communication Quarterly, New Media and Society, Journal of Computer-Mediated Communication, Journal of Consumer Psychology, Psychology and Marketing, Journal of Interactive Marketing, and Journal of International Business Studies. His many articles are indexed at Google Scholar (

Dr. Li is a founding editor for the Journal of Interactive Advertising and an editorial board member for three major academic journals in the US and Europe. He is guest editor for the Journal of Advertising special issues on AI and advertising in 2019, big data in 2017, and advertising media audiences in 2006. He served as chair for American Academy of Advertising (AAA) 2020 pre-conference on AI and advertising in San Diego, AAA 2017 global conference session on digital analytics in Tokyo, AAA 2017 pre-conference on computational advertising in Boston, AAA 2014 pre-conference on big data for advertising research and education in Atlanta, and co-chair for AAA 2009 Asia-Pacific conference in Beijing.

His professional experience also includes visiting professor at City University of Hong Kong, executive director for Panmedia Institute, senior visiting scholar at Tsinghua University, invited speaker for FTC mobile commerce town hall meeting, chair of the AAA 2004 Publications Committee, and Fulbright Scholar at Nanyang Technological University in Singapore. He is a frequent speaker at academic conferences and trade forums in the US and overseas.

Contact Information

404 Wilson Rd, Room 309
Communication Arts and Sciences
Michigan State University
East Lansing, MI 48824