Dr. Hairong Li

Hairong Li


  • Advertising + Public Relations
(517) 355-1739


Hairong Li is a professor of advertising, faculty associate of the Center for Business and Social Analytics, and core faculty of Asian Studies Center, Michigan State University. 

His research covers the uses, effects and implications of digital technology in advertising, communication and marketing. He has published extensively and four citation studies have rated him a productive scholar. His articles have appeared in many top journals, including the Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, Journalism and Mass Communication Quarterly, New Media and Society, Journal of Computer-Mediated Communication, Journal of Consumer Psychology, Psychology and Marketing, Journal of Interactive Marketing, and Journal of International Business Studies. Some of his articles are indexed at Google Scholar (http://bit.ly/hairong)

Dr. Li is a founding editor for the Journal of Interactive Advertising and an editorial board member for three major academic journals in the US and Europe. He was guest editor for a special issue on big data of the Journal of Advertising in 2017, chair for the American Academy of Advertising (AAA) Global 2017 Session on Digital Analytics in Tokyo, AAA 2017 Pre-conference on Computational Advertising in Boston, and AAA 2014 Pre-conference on Big Data for Advertising Research and Education in Atlanta.

His professional experience also includes visiting professor at City University of Hong Kong, executive director for Panmedia Institute, senior visiting scholar at Tsinghua University, chair of the AAA 2009 Asia-Pacific Conference in Beijing, speaker for FTC mobile commerce town hall meeting, chair of the AAA 2004 Publications Committee, and Fulbright Scholar at Nanyang Technological University in Singapore. 

He is a frequent speaker at academic conferences and trade forums in the US and overseas. 


Interactive Advertising, Digital Analytics, Programmatic Buying, Media Innovations, and Media Strategy

Contact Information

404 Wilson Rd, Room 368
Communication Arts and Sciences
Michigan State University
East Lansing, MI 48824