Jef I. Richards, J.D. (Indiana University, 1981), Ph.D (University of Wisconsin, 1988), is Professor in the Department of Advertising + Public Relations at Michigan State University. He was a Professor of Advertising at The University of Texas at Austin, 1988-2010, serving as Department Chairman 1998 to 2002.
His research includes advertising regulatory issues, and he has published more than 80 articles, books, and book chapters. He serves on editorial boards of the Journal of Advertising, the Journal of Current Issues & Research in Advertising, the Journal of Advertising Education, theJournal of Public Policy & Marketing, the Journal of Consumer Affairs, theJournal of Interactive Advertising, the Advertising & Society Review and the International Journal of Electronic Business.
He also is associate editor of the International Journal of Internet Marketing and Advertising.