The MSU StratCom Program presents Level Up: A Professional Development Series. These free events will feature industry leaders who will be sharing insights and lessons learned, as well as offer practical tips to implement in work and life. The format will be interactive with a presentation, interview and live Q&A. Level Up will be hosted by Merri Jo Bales, President & Chief Strategist at StratAlign 20/20.
Session Title: “Strong Storytelling and the Creative side of Business”
Presenter: Mike Sheldon, Chairman & CEO of Deutsch North America
Recorded: Wednesday, December 14, 12-1pm EST
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As Chairman & CEO of Deutsch North America, Mike Sheldon is at the helm of one of the most awarded creative shops in the U.S. In his two decades at Deutsch, Mike has transformed the agency’s LA office from a handful of people into more than 500-strong. Since taking on the role of North American CEO, his leadership of both the LA and New York offices has earned Deutsch a spot at the top of the Ad Age A-List, Fast Company’s Most Innovative list, and the Forbes “Ten Hot Agencies to Consider.” Mike’s been a driving force behind iconic work for world-renowned brands like Volkswagen, Taco Bell, Target, Dr Pepper and Anheuser-Busch. By investing in digital, music, design, Hispanic marketing, production, artificial intelligence and other key capabilities, Mike has changed the game in the industry.