MSU Digital Marketing Boot Camp

Marketing has changed more in the past few years than it has in the decade before — and there's no sign of it slowing down. Now more than ever, businesses need versatile digital marketers who can capture consumers on the channels where they're increasingly spending their time.

The Digital Marketing Boot Camp is a challenging, part-time program that prepares students to keep pace with this rapidly changing field. Students will learn from a market-driven curriculum that’s continually updated to ensure participants have the analytical and creative skills needed to succeed.

Throughout the 18-week, online program, students will take a hands-on approach to learning digital advertising, web design, campaign analysis, content marketing, and more. Students will complete the program with a Certificate of Completion from the MSU College of Communication Arts and Sciences.

Please Note- This is a non-credit granting course

Learn More


  • Marketing Strategy
    • Brand Strategy
    • Brand Building
    • Campaign Objectives
    • Lead Generation
    • Conversion Funnels
    • Competitive Research
    • Content Strategy
  • Optimizing Campaigns and Websites
    • WordPress
    • Content Optimization
    • Search Engine Optimization (SEO)
    • Link Building and Backlinks
    • Domain Authority
    • Conversion Tracking
  • Digital Advertising and Automation
    • Paid Search Advertising and Analytics
    • Display Advertising and Analytics
    • Paid Social Media Advertising and Analytics
    • Retargeting and Audience Building
    • Measurement and Optimization
    • Customer Relationship Management
    • Marketing Automation


  • No programming or marketing experience is required
  • Applicants do not need to be enrolled as a student at MSU