Online Master's in Strategic Communication

What is Strategic Communication?

Strategic communication is the intentional use of media, messaging, and data to achieve organizational goals. It integrates advertising, public relations, digital marketing, and organizational communication into cohesive strategies that drive business outcomes.

Why Earn an M.A. in Strategic Communication from MSU?

Michigan State University's Strategic Communication M.A. prepares professionals to lead in the rapidly evolving communications landscape. Since launching, the program has helped hundreds of working professionals advance their careers through industry-relevant curriculum and flexible online learning.

What Will You Learn?

With your Strategic Communication M.A. from MSU, you will:

• Develop and execute data-driven communication strategies
• Lead technology integration in strategic communication campaigns
• Apply AI, social media, and mobile innovations to strategic communication initiatives
• Collect, analyze, and interpret data to inform strategic decisions
• Navigate crisis communication and organizational change leadership

Career Outcomes & Impact

StratCom graduates see measurable career advancement. According to program data, 92% of graduates report career growth within one year of completing the program, including promotions, salary increases, and expanded leadership responsibilities.

Strategic, data-driven communication skills are among the most in-demand competencies employers seek in 2025. Industry leaders identify strategic communication, media analytics, and organizational leadership as critical skills across industries—exactly what MSU's StratCom program delivers.

Schedule a call with Kelly Gaggin, Interim Director, to get your questions answered and explore whether MSU StratCom is the right next step for you.

Schedule an Informational Call

How much does MSU's online Strategic Communication M.A. cost?

The total program cost is $27,600 based on $920 per credit hour for 30 credits. MSU charges one competitive tuition rate for all students regardless of location—there is no out-of-state premium. Financial aid and employer tuition reimbursement are accepted.

How long does it take to complete the Strategic Communication M.A.?

Most students complete the 30-credit program in 12-18 months while working full-time. The program is 100% asynchronous online, allowing you to complete coursework on your schedule without campus visits or set class times.

Can I work full-time while earning my Strategic Communication degree?

Yes. The StratCom M.A. is designed specifically for working professionals. All courses are asynchronous and online, meaning you can complete assignments and engage with course materials around your work schedule. Many students apply what they learn immediately to their current roles.

What jobs can you get with a Strategic Communication M.A.?

StratCom graduates pursue leadership roles in corporate communications, digital marketing, public relations, media strategy, organizational communication, and brand management. Common career paths include Director of Digital Strategy, Communications Manager, Public Relations Director, Media Analytics Lead, and Chief Communications Officer.

Do I need GRE scores to apply?

No. The Strategic Communication M.A. program does not require GRE scores for admission. Applicants submit personal and academic statements, resume, and transcripts. A bachelor's degree is required.

How does MSU StratCom compare to other online programs?

MSU's StratCom M.A. offers Big Ten university reputation and alumni network at a competitive price point. The M.A. provides comprehensive strategic frameworks for leading communication initiatives. MSU faculty maintain active industry connections and consulting practices, bringing real-world expertise into the classroom.

Will my diploma say ‘online’?

No, Michigan State University’s diplomas don’t specify whether you earn your degree online or in person.

Big Ten Reputation & Network

Your degree carries the weight of a top-tier research university with 150+ years of excellence. MSU's alumni network spans all 50 states and 140+ countries, opening doors throughout your career.

Industry-Connected Faculty

Learn from professors who actively consult, research, and advise in the communications industry. Faculty bring current challenges and cutting-edge solutions into the curriculum, ensuring you learn what's relevant now.

Truly Affordable for All Students

One tuition rate for everyone, regardless of location. At $27,600 total program cost, MSU offers Big Ten education without the premium pricing.

Built for Working Professionals

100% asynchronous online format means no campus visits, no set class times, and no career interruptions. Apply what you learn immediately to your current role while building toward your next opportunity.

Curriculum That Matches Market Demand

Courses in AI literacy, media analytics, crisis communication, and organizational leadership address the exact skills employers prioritize in 2025. You'll graduate with capabilities others lack.