The Strategic Communication Online Master’s Program is a professional degree built to empower communicators to unleash your individual potential wherever you are. The world of communications is not slowing down and neither should your career. Continue your path to becoming a leader in strategic and digital communications with our award-winning master's program.
Now accepting applications for Spring 2021. Applications are due November 1.
Working on your organization's crisis communication plan during the coronavirus pandemic? Check out these free resources, Principles of Effective Crisis Communication, outlined by Shawn Turner, professor of strategic communication at Michigan State University and former director of communication for U.S. National Intelligence. In addition to videos, there is a downloadable PDF with principles to put into practice today.
Digital communications in all of its forms demands to be integrated strategically in advertising, public relations and media. With a master's degree in Strategic Communication from MSU, graduates should be prepared to:
According to 2019 LinkedIn and Forbes reports, some of the most desired skills of employees are: communication, social media, digital media, social media measurement, strategic planning, organizational leadership and strategic thinking. The MSU StratCom program helps meet these marketplace demands with courses in areas of organizational communication for leadership, media analytics and digital media.
Grab this one-page PDF with overviews of certificate tracks and the entire program. It's a great resource you can use to start to map out your graduate education journey. Enter your info below and check your inbox.
The MSU StratCom program can help you become the communications leader employers are looking for. Learn more about the program from past and current students.
Jason Spencer talks about his journey from being a musician to a StratCom student to a brand owner.
Read more
Earn Your Master’s On Your Time, Anywhere.
While Ruth Castro pursued her MSU StratCom degree, she was serving her country as a public affairs officer in the U.S. Army AND was raising three kids. Obstacles arose, but none of them stopped Ruth from earning her degree on May 3, 2019.
Join Ruth and other working professionals looking to elevate their careers. Register for the next 30-minute Informational webinar and start your journey with us.
$23,572.50
$785.75 per credit hour x 30 credits
$46,320
$1,544.00 per credit hour x 30 credits
*For a detailed breakdown of tuition and cost-per-credit hour, visit the MSU Controller's site.
Most applicants will currently be in a communications role, with three or more years experience.
Employing both quantitative and qualitative methods, Dr. Mourão focuses on how journalists cover political events in a changing media ecosystem. Her projects have focused on elections and protests, both in the United States and in Brazil. At MSU, she teaches courses on social media, media literacy, media theory and multimedia reporting.
Anastasia Kononova studies media multitasking behaviors and effects in persuasive communication
Dr. Wilkerson joined the Michigan State faculty in 2014. She currently teaches ADV 225 (Writing for Public Relations) and ADV 330 (Advertising Management) online for the Department of Advertising + Public Relations. She also teaches CAS 842 (Communication Ethics) for the Strategic Communication Program at MSU.
Saleem Alhabash is an Associate Professor of Public Relations and Social Media at the Department of Advertising + Public Relations, studying the persuasive effects of social media.
Prabu David is dean of the College of Communication Arts and Sciences. His research is on multitasking and mobile media. You can follow him on Twitter @prabudavid for updates on the college.
As Director of the M.A. Strategic Communications program, Jason collaborates with an amazing team across departments to help build an integrated digital and social media campaigns to attract domestic and international students, and engage alumni and industry alliances to generate interest and enrollment in the program. He will also be working with faculty on course development and design as well as teach in the program.
Valeta evangelizes for the department by disseminating information about faculty projects, grants, and classes. She provides website, graphical, and branding support for departmental events, the Meaningful Play conference, minors (such as Serious Games and Information Technology) and Media Sandbox-related projects.
Dr. Constantinos K. Coursaris is an Associate Chairperson, Director of Graduate Studies, and Associate Professor in the Department of Media and Information, as well as Associate Professor in the Department of Advertising and Public Relations. He is also Professor by Courtesy, Usability / Accessibility Research & Consulting in MSU Outreach and Engagement.
Dr. Wietske van Osch received her Ph.D. in Economics (Information Systems) at the University of Amsterdam. Her doctoral dissertation focused on “Generative Collectives” and in particular the structural, cognitive and technological dimensions of online communities that result in enhanced innovation and won the First Runner Up award for the ACM SIGMIS / AIS Best Doctoral Dissertation Award 2012.
Kjerstin Thorson is an Associate Professor in the Department of Advertising + Public Relations and the School of Journalism.
