Successfully leveraging digital media is one of the core survival skills of the 21st century. The mediated communication concentration teaches the psychology of effective mass and digital media messaging, including marketing, audience behaviors, and campaign strategies. Opportunities exist in digital marketing and recruitment, media analysis and planning, and government and nonprofit fields.
Concentration in Mediated Communication
Top skills you'll get with a mediated communication concentration
- Understand how the brain processes mediated messages
- Design communication campaigns
- Set communication goals
- Evaluate personal and social responses to media
- Understand why people access and attend to media messages
- Participate in debates about mass communication policy and effects
- Evaluate entertainment options and markets
Mediated Communication Careers
- Digital Communication Specialist
- Social Media Coordinator
- Media Analysis & Planning
- Marketing
- Nonprofit