Social influence and persuasion are among the most basic and important functions of communication. This concentration focuses on how, when and why individuals, groups or organizations use various types of communication to influence the beliefs, attitudes and behaviors of other individuals, groups or organizations. Social influence professionals understand persuasion, deception, conflict, compliance gaining and more.
Concentration in Social Influence
Top skills you'll get with a social influence concentration
- Construct persuasive messages
- Use social influence ethically manage and resolve conflict
- Evaluate communicator credibility
- Conduct an audience analysis
- Create evidence-based campaign materials
Social Influence Careers
- Arbitrator
- Communication Strategist
- Fundraising Manager
- Non-profit Campaign Management
- Ombudsperson Campaign Specialist