From creative capstone projects to award-winning advertising campaigns - our creative work has a reputation for outshining the rest. In our research, we study the effects of advertising on the mind and dive deep into the underlying cognitive processing associated with using, and interacting with, the media.
With the resurgence of pop culture superheroes in the last several years, the launch of the MyT1DHero mobile app is a timely one. MyT1DHero couples the attraction of superheroes with the struggle against the very real foe of type 1 diabetes (T1D), a chronic pancreatic disease that disrupts or stops the production of insulin, which is needed to regulate blood sugar.Read more
The Media and Advertising Psychology Lab (MAP Lab) studies and measures the effects of advertising and the media on individuals and the world. Studies in the MAP Lab rely on physical outputs - like eye-tracking, heart rate and perspiration - to unravel the underlying cognitive and affective processing associated with using mediated communication.
Dr. Besley studies how views about decision-makers and decision processes affect perceptions of science and technology (S&T) with potential health or environmental impacts. This focus includes consideration of both mediated exposure through newspapers, television programs and web content, as well as face-to-face public engagement exercises (e.g., public meetings).