From creative capstone projects to award-winning advertising campaigns - our creative work has a reputation for outshining the rest. In our research, we study the effects of advertising on the mind and dive deep into the underlying cognitive processing associated with using, and interacting with, the media.
The capabilities of gaming technology today are astounding, and it is everywhere. It’s in our homes, cars and pockets, and it could be an answer to improving our health. Assistant Professors Bree Holtz and Taiwoo Park, along with outreach specialist Katharine Murray, conducted a systematic review on the potential for serious gaming to help promote the health of children living with chronic illness. The researchers’ findings were published in Games for Health and presented at the 2017 International Communications Association conference in San Diego, California.Read more
The Media and Advertising Psychology Lab (MAP Lab) studies and measures the effects of advertising and the media on individuals and the world. Studies in the MAP Lab rely on physical outputs - like eye-tracking, heart rate and perspiration - to unravel the underlying cognitive and affective processing associated with using mediated communication.
Dr. Besley studies public opinion about science and scientists' opinions about the public in the context of trying to help science communicators be more strategic. He wants to understand how views about decision-makers and decision processes affect perceptions of science and technology (S&T) with potential health or environmental impacts. This focus includes consideration of both mediated exposure through newspapers, television programs and web content, as well as face-to-face public engagement exercises (e.g., public meetings).