From creative capstone projects to award-winning advertising campaigns - our creative work has a reputation for outshining the rest. In our research, we study the effects of advertising on the mind and dive deep into the underlying cognitive processing associated with using, and interacting with, the media.
Five ComArtSci students participated in the Mid-Michigan Symposium for Undergraduate Research Experiences (Mid-SURE) this year, with research topics spanning from political word choice to educational games.Read more
The Media and Advertising Psychology Lab (MAP Lab) studies and measures the effects of advertising and the media on individuals and the world. Studies in the MAP Lab rely on physical outputs - like eye-tracking, heart rate and perspiration - to unravel the underlying cognitive and affective processing associated with using mediated communication.
Dr. Besley studies how views about decision-makers and decision processes affect perceptions of science and technology (S&T) with potential health or environmental impacts. This focus includes consideration of both mediated exposure through newspapers, television programs and web content, as well as face-to-face public engagement exercises (e.g., public meetings).