Dr. Hyesun Choung is a Postdoctoral Research Associate at the College of Communication Arts and Sciences. Dr. Choung studies the implications of emerging information technologies for human behavior and psychology within the broader media landscape. Her recent work explores trust and ethics in relation to artificial intelligence and algorithmic decision-making, focusing on real-world applications such as facial recognition, medical decision-making, and automated news production and curation.
Furthermore, Dr. Choung's research examines contemporary political, health, and science communication issues drawing on theories on cognitive biases, framing, and motivations. In this domain, her work has extended our understanding of (a) how the new media environment reshapes citizens' understanding of public affairs; (b) how motivations, predispositions, and emotions affect the way in which people process information; and (c) how effective message frames can be developed to improve the health and civic literacy of the public, with a particular focus on marginalized populations. She is affiliated with the Civic Infrastructure Lab and the Health and Risk Communication Center at MSU.
Her research has been recognized with several top paper awards at major communication conferences, including the Association for Education in Journalism and Mass Communication and the Central States Communication Association. Her teaching has also been acknowledged with a Teaching Excellence Award.
Dr. Choung earned her Ph.D. in Mass Communication from the School of Journalism and Mass Communication at the University of Wisconsin–Madison. Prior to that, she completed her master's degree (M.A. in Communication) and bachelor's degrees (B.S. in Chemistry and B.A. in Mass Communication) at Yonsei University in Seoul, South Korea.
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