What makes a great Super Bowl ad?

AD+PR Professor Robert Kolt highlights what makes a great Super Bowl ad for MSU Today.

For the 26th year, ComArtSci faculty will gather on Super Bowl Sunday to determine the big game’s best ads. One of our favorite MSU traditions (dubbed #MSUperBowl on social media) they will rate national commercials on a scale of 1 to 5, taking note of each ad’s creativity, production, execution, message, placement and advertising strategy.

“Our faculty has expertise in production, brand strategy, creativity, writing and more. We’re looking for aspects that really stand out and that are emotional, ads that really move an audience and identifying what’s memorable,” said AD+PR Professor of Practice Robert Kolt, who has organized the event since its inception.

As we look toward Super Bowl LVII between the Kansas City Chiefs and the Philadelphia Eagles on Feb. 12, Kolt discusses the high stakes of Super Bowl ads, the elements of a great Super Bowl commercial, and how companies can build off the momentum of a well-received Super Bowl spot.

Read the interview on MSU Today

Media Contact: Alex Tekip

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