The marketplace has demand for sub-areas of expertise that would benefit working professionals wanting to upgrade their knowledge and skills.
MSU's ComArtSci College can now meet these needs through our Strategic Communication M.A. Certificate Program. We have created three, 9-credit certificates, providing a world-class professional development opportunity for individuals to enhance their communication skill set.
*Certificates and all MSU StratCom courses are for MSU StratCom students only. To apply, visit comartsci.msu.edu/apply-stratcom-certificates.
Drawing on lessons from CEOs and innovators who have disrupted and transformed their industries by asking the right questions, participants learn to create the conditions that stimulate productive inquiry and drive innovation. This certificate will develop a stronger leadership team, strengthening connectedness/collaboration, alignment, communication and leadership skills. Graduates of the certification will be prepared to:
The Graduate Certificate in Digital Media is designed for working professionals seeking to expand and enhance their knowledge and skills in content creation, curation, branding communication and media strategies. The certificate program exposes students to the state of the art technology, application and communication theories. Graduates of the certification will be prepared to:
This certificate offers a high-level strategic view of media analytics: introducing basic concepts, processes and uses. It explores the rise and characteristics of big data; consumer data acquisition, media consumption and response to advertising. Who benefits: leaders who want to scale analytics in their organizations, managers who want to build a culture of data-driven decision making and organizational leaders who want to drive workplace performance and improve business outcomes.
Graduates of the certification will be prepared to: