Young Anna Argyris Ph.D.

Young Argyris

Assistant Professor

Department
  • Media & Information
argyris@msu.edu

Bio

Young Anna Argyris is an Assistant Professor in the Department Media and Information, Michigan State University. She has received a PhD in Management Information Systems from the Sauder School of Business, University of British Columbia under Dr. Izak Benbasat's supervision.


Previous Experience

Before joining MSU, she was an assistant professor at the Gabelli School of Business, Fordham University and a visiting scholar at Carroll School of Management, Boston College.

Research Areas

Dr. Argyris’s research centers on the design, development, and use of Information Technology for aiding users’ decision-making and creating social influence. Her application areas center on health misinformation and social media influencers. With her collaborators in Computer Science, Dr. Argyris’s has developed deep learning models for classifying vaccine misinformation propagated on social media that hampers Human-papilloma virus vaccine uptakes among US teens. In addition, Dr. Argyris has applied deep learning models to identify how “visual congruence” (the similarity portrayed in visual elements of social media posts between message sources and recipients) can be used to augment the sources’ influences on the receivers. From these studies, Dr. Argyris has proposed a new concept, visual congruence-induced social influence, which she uses to create influential social media campaigns to counteract health misinformation.

Academic Contributions

Her previous work has appeared in MIS QuarterlyInformation Systems ResearchCommunication of the ACMACM Transactions on Computer-Human InteractionJournal of Information Technology, and International Journal of Electronic Commerce, among others.

Social Contributions

She is an active contributor to the Information Systems community. She serves as an associate editor for many conferences including International Conferences on Information Systems, and as an ad-hoc reviewer for renowned journals such as MIS Quarterly and Information Systems Research.


Learn more about dr. argyris' CURRENT PROJECTS 


 
 
 
 
Latest Publications:
  • Wang, Z., Yin, Z,, and Argyris, Y.A. (2020). “Dr. Instagram May Be a Liar: Detecting Medical Misinformation on Social Media,” IEEE Journal of Biomedical and Health Informaticshttps://doi.org/10.1109/JBHI. 2020.3037027

  • Argyris, Y. A., Muqaddam, A. and Miller, S. (2020) "The Effects of the Visual Presentation of an Influencer’s Extroversion on Perceived Credibility and Purchase Intentions—Moderated by Personality Matching with the Audience," Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretco nser.2020.102347

  • Argyris, Y. A., Wang, Z., Kim, Y. and Yin, Z. (2020) "The Effects of Visual Congruence on Increasing Consumers’ Brand Engagement: An Empirical Investigation of Influencer Marketing on Instagram Using Deep-learning Algorithms for Automatic Image Classification," Computers in Human Behavior, 112, pp.106443. https://doi.org/10.1016/j.chb. 2020.106443

  • Argyris, Y. A., Wang, Y. and Muqaddam, A. (2020) "Role of Culture in Engaging Consumers in Organizational Social Media Posts," Journal of Organizational Computing and Electronic Commerce, https://doi.org/10.1080/10919392. 2020.1823177

 

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Contact Information

404 Wilson Rd.
Communication Arts and Sciences Building
Michigan State University