Research and Creative Work
From creative capstone projects to award-winning advertising campaigns - our creative work has a reputation for outshining the rest. In our research, we study the effects of advertising on the mind and dive deep into the underlying cognitive processing associated with using, and interacting with, the media.
Featured Work
MSU researchers receive Horticultural Research Institute grant to study AI, digital marketing in plant sales
Researchers in Michigan State University’s Department of Advertising and Public Relations have received a $35,000 grant to examine whether emerging advertising strategies, including the use of artificial intelligence, can improve digital marketing for horticultural businesses.
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MSU research on Asian American and Pacific Islander nonprofit public relations earns best paper award at international conference
Study examines evolution of strategic management research in public relations
Juan Mundel and Patricia Huddleston publish new research on the connection between advertising and the horticulture industry
Marisa Smith publishes new research on media, disinformation, and race perception
Labs
The Media and Advertising Psychology Lab (MAP Lab) studies and measures the effects of advertising and the media on individuals and the world. Studies in the MAP Lab rely on physical outputs - like eye-tracking, heart rate and perspiration - to unravel the underlying cognitive and affective processing associated with using mediated communication.
Learn from the Best
Faculty
John Besley
Ellis N. Brandt Professor of Public RelationsDepartment
Advertising + Public RelationsDr. Besley is a science communication and risk communication scholar who studies public views about science and scientists' views about communication in the context of helping science communicators be more evidence-based and strategic.
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Faculty
Saleem Alhabash
ProfessorDepartment
Advertising + Public RelationsSaleem Alhabash is an Associate Professor of Public Relations and Social Media at the Department of Advertising + Public Relations, studying the persuasive effects of social media.