Course Description
In this course you will examine the power and value of branding and using consumer-based brand equity to differentiate a product, service or company from its competitors. Related issues include the way brands are created, managed and grown, and extensions under the brand umbrella.
Learning Objectives
Understand the purpose and nature of branding.
Differentiate between brands, logos, and products.
Explain importance of brands and branding efforts and the limitations of branding efforts.
Apply those concepts to the brand(s) of products, persons, or ideas.
Develop understanding of the relationship of multiple brands held by a single organization, and the problems and opportunities associated with co-branding.
Develop a personal vision of how one can contribute to brand development and integrity.