Course Description
This course focuses on creating content for digital platforms, including email, social media, websites, and other interactive media. Students will apply design and communication principles to develop effective written and visual content, using tools such as Adobe Photoshop. The course also addresses content strategy, management, and curation within an integrated digital communication plan.
Learning Objectives
- Identify the multitude of options for digital media communication (online, mobile and social media).
- Strategically identify when and how to use digital content to obtain desired outcomes.
- Articulate an overarching vision for the creative design, management, and implementation of online and social media content.
- Apply visual communication and interaction design principles to create effective online content.
- Write and edit copy of various digital media, based on an understanding of how new media and digital content differ from traditional media and print material.
- Know what makes copy newsworthy and important (vs. "click bat").
- Manage diverse content using a content management system and aggregation tools.
- Develop an integrated digital content curation strategy and use search engine optimization techniques to maximize content reach.