Earlier this month, a group of Michigan State University faculty and administrators from the College of Communication Arts and Sciences and the Broad College of Business traveled to the International Communication Management Conference, ICMC, held at MICA, a strategic marketing and communication school in Ahmedabad, India. The trip helped strengthen a global bond between the institutions.
For the past two years, MICA has sent a group of students to MSU for a two-week cultural immersion experience in the fall semester. During that time, MICA students have the opportunity to learn from ComArtSci faculty and Broad faculty.
This year's ICMC focused on effective business management strategies during times of disruption in “technology, changing demographics, and globalization.”
Prabu David, dean of the College of Communication Arts and Sciences, Sanjay Gupta, dean of the Broad College of Business, Kjerstin Thorson, associate professor in the Department of Advertising and Public Relations and the School of Journalism, and Jason Archer, director of the Strategic Communication Online Master’s Program, attended the three-day event, Jan. 8-10.
Gupta gave a keynote address Jan. 9.
Archer, who conducted several workshops that focused on connecting heart to a message, said traveling to this conference provided meaningful opportunities for his colleagues and international partners.
“It was a huge privilege to attend the conference with Dean David, Dean Gupta and esteemed faculty from our respective colleges,” Archer said. “Trips like this allow us to share time together in the ‘in-betweens’ and get to know each other in ways you can’t at work.
“It affirms to me how lucky we are to have such great leaders in both colleges."