Prabu David Ph.D.


Prabu David is Dean of the College of Communication Arts and Sciences. From 2010 to 2015, he was Professor and Associate Dean at the Edward R. Murrow College of Communication at Washington State University, where he was instrumental in developing undergraduate and graduate programs and creating policies and procedures in a newly formed college. 

Prior to WSU, he was on the faculty at Ohio State University from 1993 to 2010 where he held a number of positions, including Assistant and Associate Professor, Director of Undergraduate Studies of the School of Communication, and Faculty Associate with OSU’s Comprehensive Cancer Center and the Center for Public Health Preparedness. Over the years, he was won awards for research, teaching and design.

He graduated with a B.S. in physics from Loyola College, Chennai, India, earned a master’s degree in journalism from Ohio University, and completed his doctoral degree in mass communication from the University of North Carolina in Chapel Hill.

Roles & Responsibilities

He takes great joy in the accomplishments of the wonderful students, staff and faculty in the college and writes about them on Twitter @prabudavid . He also oversees WKAR Radio and TV, which is part of the College of Communication. His thoughts and ideas on the college and the future of communication can be found in his blog.

Key Research Interest

He studies media and cognition and his current projects include multitasking, mobile media and children, and a leadership style called catalyst thinking that he has been developing over the last few years. He has served as an investigator or co-investigator on projects funded by the National Cancer Institute, the Centers for Disease Control, U.S. Department of State and the Breast Cancer Research Foundation.

Graduate and undergraduate students interested in joining his research team are welcome to email him. Enterprising undergraduate students with design and social media skills are encouraged to email him about opportunities for working in the dean's office.

Recent Publications

David, P. (2017). Threaded cognition approach to multitasking and activity switching ... In P. Vorderer, D. Hefner, L. Reinecke, & C. Klimmt (Eds.), Permanently Online, Permanently Connected: Living and Communicating in a POPC World: Taylor & Francis.

Xu, S., Wang, Z., & David, P. (2016). Media multitasking and well-being of university students. Computers in Human Behavior, 55, Part A, 242-250.

Seo, M., Kim, J.-H., & David, P. (2015). Always Connected or Always Distracted? ADHD Symptoms and Social Assurance Explain Problematic Use of Mobile Phone and Multicommunicating. Journal of Computer-Mediated Communication, 20(6), 667-681.

Kim, J.-H., Seo, M., & David, P. (2015). Alleviating depression only to become problematic mobile phone users: Can face-to-face communication be the antidote? Computers in Human Behavior, 51, Part A, 440-447.

See CV for all publications.

In the Media

Tablet Project in Lansing Schools

Nov 14, 2017, Lansing State Journal
Nov 14, 2017, MSU Today


Spring 2018, Graduate Proseminar in Communication, 3:30-4:30, Fridays

Contact Information
404 Wilson Road, Room 287
Communication Arts Building

Twitter: @prabudavid
Instagram: @prabu.david