Prabu David


Prabu David is Dean of the College of Communication Arts and Sciences. From 2010 to 2015, he was Professor and Associate Dean at the Edward R. Murrow College of Communication at Washington State University, where he was instrumental in revising undergraduate and graduate programs, recruiting faculty and developing the administrative framework in the college. 

Prior to WSU, he was on the faculty at Ohio State University from 1993 to 2010 where he held a number of positions, including Assistant and Associate Professor, Director of Undergraduate Studies of the School of Communication, and Faculty Associate with OSU’s Comprehensive Cancer Center and the Center for Public Health Preparedness. Over the years, he was won awards for research, teaching and design.

He graduated with a B.S. in physics from Loyola College, Chennai, India, earned a master’s degree in journalism from Ohio University, and completed his doctoral degree in mass communication from the University of North Carolina in Chapel Hill.


He also oversees five academic departments and WKAR Radio and TV. His thoughts and ideas about the college and the future of communication can be found in his blog.

You can follow him on (@prabudavid) for the latest news about the college. He enjoys working with students and publishes journal articles from time to time.

Research and Teaching

The focus of his research is media and cognition with active projects in multitasking, mobile media and children, and catalyst thinking, which is a form of leadership style that he promotes. He has served as an investigator or co-investigator on projects funded by the National Cancer Institute, the Centers for Disease Control, U.S. Department of State and the Breast Cancer Research Foundation.

Graduate and undergraduate students interested in joining his research team are welcome to email him. Enterprising undergraduate students with design and social media skills are encouraged to email him about opportunities to email him to explore common interests.

Research Centers and Labs

Health and Risk Communication Center

Recent Publications

Xu, S., & David, P. (2018). Distortions in time perceptions during task switching. Computers in Human Behavior, 80(Supplement C), 362-369.

David, P. (2017). Threaded cognition approach to multitasking and activity switching ... In P. Vorderer, D. Hefner, L. Reinecke, & C. Klimmt (Eds.), Permanently Online, Permanently Connected: Living and Communicating in a POPC World: Taylor & Francis.

Xu, S., Wang, Z., & David, P. (2016). Media multitasking and well-being of university students. Computers in Human Behavior, 55, Part A, 242-250.

Seo, M., Kim, J.-H., & David, P. (2015). Always Connected or Always Distracted? ADHD Symptoms and Social Assurance Explain Problematic Use of Mobile Phone and Multicommunicating. Journal of Computer-Mediated Communication, 20(6), 667-681.

Kim, J.-H., Seo, M., & David, P. (2015). Alleviating depression only to become problematic mobile phone users: Can face-to-face communication be the antidote? Computers in Human Behavior, 51, Part A, 440-447. Media coverage

See CV for all publications.


Spring 2018, Graduate Proseminar in Communication, 3:30-4:30, Fridays

A Course on Leadership coming in Fall 2018

Contact Information
404 Wilson Road, Room 287
Communication Arts Building

Twitter: @prabudavid
Instagram: @prabu.david