Juan Mundel
Bio
Juan Mundel, Ph.D., Associate Dean for Graduate Studies and Associate Professor of Advertising at Michigan State University, focuses on reactions to and influences of marketing and social media advertising, particularly for underserved or at-risk populations.
His work has been published in peer-reviewed journals, including the Journal of Advertising, Journal of Retailing and Consumer Services, and the Journal of Product and Brand Management.
Marketing Influence and Social Media Research
Mundel's research has documented several adverse outcomes related to marketing exposure, including anxiety, social media addiction, impulsive consumption, and intentions to purchase risky products such as alcohol, e-cigarettes, and unhealthy foods.
Academic Background and Career:
- Education: Dr. Mundel earned his Ph.D. in Media and Information Studies from Michigan State University, a Master's in Journalism and World Languages from West Virginia University, and a Bachelor's degree from Blas Pascal University in Argentina.
- Previous Positions: Before joining Michigan State University, he was an Associate Professor and Director of Global Initiatives at Arizona State University's Walter Cronkite School of Journalism and Mass Communication. He also served as an Assistant Professor of Public Relations and Advertising at DePaul University in Chicago, where he directed the Latino Media and Communication Program.
Global Initiatives and Leadership:
With over 13 years of experience in global engagement and internationalization, Dr. Mundel has developed and led numerous study-abroad programs across Europe and Latin America. At Arizona State University, he directed the Hubert H. Humphrey Fellowship, expanded the Cronkite School's international presence, and secured grants to increase opportunities for students and faculty.
Dr. Mundel is the Editor of the Journal of Advertising Education, Deputy Editor for the Journal of Marketing Communications, and serves on multiple editorial review boards. He is also part of the Institute for Advertising Ethics' advisory board.
Awards and Recognitions:
Dr. Mundel has received several accolades, including the 2024 Distinguished Excellence in Teaching Award from the Association for Education in Journalism and Mass Communication (AEJMC). In 2020, he was named one of Chicago Scholars' "35 Under 35 Young Leaders Making an Impact in Chicago."
Roles
Co-Director, Media, Advertising and Psychology Lab
Member, Communication Solutions for a Diverse Society
Affiliate Faculty, Health & Risk Communication Center