Juan Mundel

Juan Mundel

Associate Professor

Department
  • Advertising + Public Relations
mundelju@msu.edu

Bio

Dr. Juan Mundel is an academic specializing in advertising, consumer behavior, and media effects. He is an Associate Professor of Advertising and Public Relations at Michigan State University's College of Communication Arts & Sciences.

Research and Publications:

Dr. Mundel's interdisciplinary research focuses on consumer behavior, multicultural and international audiences, and social media. His work has been published in peer-reviewed journals, including the Journal of Advertising, Journal of Retailing and Consumer Services, and the Journal of Product and Brand Management.

Academic Background and Career:

  • Education: Dr. Mundel earned his Ph.D. in Media and Information Studies from Michigan State University, a Master's in Journalism and World Languages from West Virginia University, and a Bachelor's degree from Blas Pascal University in Argentina.
  • Previous Positions: Before joining Michigan State University, he was an Associate Professor and Director of Global Initiatives at Arizona State University's Walter Cronkite School of Journalism and Mass Communication. He also served as an Assistant Professor of Public Relations and Advertising at DePaul University in Chicago, where he directed the Latino Media and Communication Program.

Global Initiatives and Leadership:

With over 13 years of experience in global engagement and internationalization, Dr. Mundel has developed and led numerous study-abroad programs across Europe and Latin America. At Arizona State University, he expanded the Cronkite School's international presence and secured grants to increase opportunities for students and faculty. In the summer of 2025, he will lead ADPR's new International Advertising Program in South Korea. 

Dr. Mundel is the Editor of the Journal of Advertising Education and serves on multiple editorial review boards. 

Awards and Recognitions:

Dr. Mundel has received several accolades, including the 2024 Distinguished Excellence in Teaching Award from the Association for Education in Journalism and Mass Communication (AEJMC). In 2020, he was named one of Chicago Scholars' "35 Under 35 Young Leaders Making an Impact in Chicago."

 

 

Roles

Co-Director, Media, Advertising and Psychology Lab

Related Work

Recent Publications

Chu, S., Yim, Y., & Mundel, J. (2024). Artificial Intelligence, virtual and augmented reality, social media, online reviews, and influencers: A review of how service businesses use promotional devices and future research directions. International Journal of Advertising. 

Sridharan, N. & Mundel, J. (2024). Translating visuals into words: An analysis of audio descriptions in ads for blind/visually impaired consumers. Advertising & Society Quarterly, 25 (1), 

Chu, S., Deng, T., & Mundel, J.  (2024). The Impact content characteristics on attitude toward brands on TikTok and viral behavioral intention outcomes. Journal of Marketing Communications, 30(1), 1-20. 

Mundel, J., Wan, A., & Yang, J. (2023). Processes underlying social comparison with influencers and subsequent impulsive buying: The roles of social anxiety and social media addiction. Journal of Marketing Communications. 

Contact Information

mundelju@msu.edu