Juan Mundel

Juan Mundel

Associate Professor

Department
  • Advertising + Public Relations
mundelju@msu.edu

Bio

Juan Mundel is a tenured associate professor of advertising and public relations in the College of Communication Arts & Sciences. He teaches undergraduate and graduate advertising and consumer psychology courses.

His interdisciplinary research focuses on consumer behavior and media effects. Juan has published extensively in academic journals, including Retailing and Consumer Services, J. Interactive Advertising, and J. Marketing Communications. He has also contributed to several edited books, such as The Emerald Handbook for Computer-Mediated Communication and Social Media.  

He serves as the editor of the Journal of Advertising Education and has been an invited reviewer for several academic journals. In addition, Juan received the 2024 Distinguished Excellence in Teaching Award from AEJMC.

With a strong background in international program development, grant management, and stakeholder relations, Juan has overseen the implementation of numerous study abroad programs, grants, and international reporting projects in his former role as executive director of Global Initiatives at the Walter Cronkite School of Journalism and Mass Communication. At Arizona State University, Dr. Mundel led impactful collaborations with government agencies and public diplomacy initiatives, including managing a USAID grant and overseeing the Hubert H. Humphrey fellowship, a Fulbright program.

At MSU, he looks forward to collaborating with fellow Spartans to find solutions to global problems and deepen the department's global impact.

Related Work

Recent Publications

Chu, S., Yim, Y., & Mundel, J. (2024). Artificial Intelligence, virtual and augmented reality, social media, online reviews, and influencers: A review of how service businesses use promotional devices and future research directions. International Journal of Advertising. 

Sridharan, N. & Mundel, J. (2024). Translating visuals into words: An analysis of audio descriptions in ads for blind/visually impaired consumers. Advertising & Society Quarterly, 25 (1), 

Chu, S., Deng, T., & Mundel, J.  (2024). The Impact content characteristics on attitude toward brands on TikTok and viral behavioral intention outcomes. Journal of Marketing Communications, 30(1), 1-20. 

Mundel, J., Wan, A., & Yang, J. (2023). Processes underlying social comparison with influencers and subsequent impulsive buying: The roles of social anxiety and social media addiction. Journal of Marketing Communications. 

Contact Information