Juan Mundel is a doctoral candidate pursuing research on consumer behavior. Some of his work involves the extension of marketing practices to second-generation social media platforms, understanding millennials' consumption patterns, and health campaign tailoring for vulnerable populations. Before coming to Michigan State University, Juan earned a Master of Science in Journalism at West Virginia University and a Licenciatura (B.S.) in Corporate Communication at Universidad Blas Pascal (Argentina). His professional experience is in the fields of fashion advertising, international relations, and special events planning. At Michigan State University, Juan is working with Spartan Innovations as a Venture Fellow. Currently, Juan teaches the Principles of Public Relations course, and leads the Advertising and Society in Europe study abroad program for the Department of Advertising + Public Relations.