Heijin Lee is a doctoral student in the Department of Advertising and Public Relations. Her research aims to explore the role of social media in interpersonal and international communication. She is particularly interested in influencer marketing and the role of social media influencers in public diplomacy and intercultural/international communication.
Heijin received her M.A. in Mass Communication at Tsinghua University in China, and B.A. in Journalism and Chinese Foreign Affairs and Commerce at Hankuk University of Foreign Studies in Korea. Before joining MSU, she worked as a marketer at TikTok and cooperated with government agencies and companies as a social media influencer.