CAS 827 Sample Lesson: "Other Platforms: TikTok"

Overview

Marketers are always on the look-out for the next big thing. This week, we will focus on more established platforms that are niche in terms of their utility (e.g., LinkedIn) and newer platforms that are harvesting tremendous interest by marketers and advertisers (e.g., SnapChat)

Learning Objectives

Diversify your set of social and digital media tools for digital marketing.

Readings

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