Below you will find details about a few courses you could take to fulfill the requirements for this major.
ADV 205: Principles of Advertising
3 credits
Principles and practices of advertising in relation to economies, societies, and mass communication.
ADV 330: Advertising Management Strategy
3 credits
Advertising problems from the perspective of managers responsible for solving problems. Identify problems, develop alternative solutions, implement effective strategies, and evaluate proposed solutions.
CAS 203: Design in Media Settings
1 credit
Essential techniques for creating single and multiple page layouts for print communication products.
ADV 224: Social Marketing: Strategy and Practice
3 credits
Communication design principles used by art directors for research, exploration, and execution. Visual communication solutions using design principles with the appropriate digital technology. Design software includes Adobe CC Illustrator, Photoshop and Indesign.
ADV 354: Interactive Advertising Design
3 credits
Build interactive websites that are adaptable to any screen size. Apply concepts like information architecture, the grid system, an web design principles when developing websites.