MSU business-IT students help organizations and researchers on new tech projects

An estimated 15 teams of Michigan State University undergraduate juniors and seniors are ready and waiting to help organizations (business, government, or nonprofit) and MSU researchers. As part of their final course in their Information Technology Minor, students are required to work in cross-functional teams on a real-world project. They just need a few more “clients.”

Instructor Teagan Dixon and Professor Tom Day, who are teaching the course through MSU’s Departments of Media and Information and Accounting & Information Systems, say the students are capable of taking on a wide range of projects, because each team will comprise of students majoring in business, media and information, finance, supply chain management, engineering, and others.

A short list of completed and successful projects follows:

Websites & Content Management Systems
Students have designed new websites, redesigned existing websites, proposed new ideas for database systems, among other web-related projects. For example, one student team was responsible for the redesign of an online dashboard for Steelcase & MSU.

Businesses Strategies & I.T. Solutions
A student team has created a unified endpoint management strategy and built a proof of concept using the proposed solution for the Oakland County IT Department.

Market Research & User Research
Student teams have assisted companies in diverse ways when it comes to research needs, such as developing a full market assessment of web technologies for the Michigan Government Management Information Sciences or performing user research via surveys/ focus groups for the Michigan Department of Natural Resources, Wildlife Division.

Social Media Marketing & SEO (Search Engine Optimization) strategies
Over the years, students have created social media campaigns and SEO strategies for several companies and organizations; one of the more recent projects was for Wrapped in Love, a clothing/accessories line providing comfort, style, and dignity for cancer patients. Another group worked with a content creator on the streaming platform Twitch, to primarily help organize a charity stream along with various video editing tasks.

To submit a project for consideration, please contact instructors Dixon (tdixon@msu.edu) and Day (daythoma@msu.edu) as soon as possible and no later than January 10.