Story adapted from an article originally published on MSU Today.
Journalism Assistant Professor Christina L. Myers from ComArtSci discusses the significance of Kendrick Lamar's illustrious career and chart-topping song, "Not Like Us," ahead of headlining the Super Bowl LIX halftime show on February 9.
Myers advocates and studies the intersection of race and media, focusing on narratives about Black experiences in music, sports, and news. As the center focus of Hip-Hop in 2024, Lamar's feud with rival artist Drake hit the airwaves in April, creating one of the most iconic and momentous headlines in Hip-Hop history.
As the fifth consecutive Black artist to grace the Super Bowl stage, Lamar has captivated fans such as Myers by remaining true to his message, encouraging social change and providing listeners with the lens to see his story.
While his artistic genius will be displayed in New Orleans, Lamar's distinguished career will continue to flourish as a cultural phenomenon who effortlessly reveals why his music matters.
"I look at Kendrick's music as a wake-up call," Myers said. "It is like holding a mirror up to society. It makes you reflect on this idea of what success and failure look like, and how capitalism and greed can take us away from our roots, what we're grounded in and what makes us human."
Myers appreciates that listening to Lamar's music reveals a depth of cues and nuances, making it challenging to catch everything on the first listen.
"Kendrick is more than just an amazing lyricist," she says. "He is a culture shifter. He shows that you can have great power, influence and success by being authentic and true to who you are."
All eyes will be on the California native during the halftime show. He will have the world's attention to prove why he deserves to take center stage.
"Sports and music are two areas that can really bring people together beyond race, gender, economic and class lines," said Myers. "The Super Bowl halftime show is a beautiful opportunity to put these Black artists in the spotlight and to give them their rightful due, which is necessary."
Written by: Miles Sloan
Read more from Myers on Lamar's Super Bowl moment
Hear from Myers as she discusses Lamar's Super Bowl halftime show