2024 CLAS Institute Presents: Evidence Based Strategies for Public Health Messaging

Wed, Aug 21, 2024   8:30 AM ‐ Thu, Aug 22, 2024   4:00 PM

Join us for virtual training August 21st and 22nd from 8:30 a.m. - 4 p.m.

This 2-day seminar includes live lectures, hands-on exercises, case study analysis, and plenty of opportunity for rich discussion. 

Have you wondered:

  • Can campaigns actually change behavior?
  • Are emotional appeals (fear, guilt, humor) effective?
  • Should we rely on narratives and stories to affect positive change?
  • How do we convey risk probabilities in way that people understand?
  • How do we deal with counter-persuasion?
  • Do certain message strategies work better with particular audience segments?

Instructor: Monique Turner

Course fee: $800 (includes training and course materials)

Register now

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