Women in Advertising & Communications

The Women in Advertising & Communications (WAC) Mentoring Program is a collaborative initiative of the Greater Detroit advertising community and Michigan State University. It provides a college-to-career mentoring program for undergraduate women studying at MSU. This program allows for a customized experience for students and offers women leaders an opportunity to give back.

Program Goals

  • Enable undergraduate women to participate in a mentoring relationship with well- established professional women
  • Enhance student understanding about workplace culture, organizational structure and work/life balance issues through relationships with mentors
  • Provide undergraduates an opportunity to explore a field of interest through exposure from a career woman in that field
  • Expose undergraduate women to real career options
  • Provide successful professional women opportunities to guide and give back to a diverse group of students

Program Structure

The WAC Program includes structured professional development events over the course of the academic year. We look to include: 

  • Personal Branding Workshop
  • Networking Social
  • Mock Interviews & Resume Writing Workshop
  • Presentation Skills Workshop

WAC Mentors...

  • share their wealth of knowledge with future workforce leaders
  • learn new trends and perspectives from outstanding MSU students
  • enhance their mentoring skills
  • gain access to a pipeline of future talent
  • network with women leaders within and outside their company
  • students will benefit from personal connections and role models who help prepare them for professional careers.

Time Commitment

Quarterly Meetings:

  • Live meetings between mentee and mentor
  • Event covering different topics with speaker monthly phone calls between mentee & mentor
  • On-going email exchange for in-the-moment questions and advice

For more information, please contact:

Julie Beaty
Assistant Professor
Department of Advertising + Public Relations
College of Communications Arts & Sciences
Michigan State University 
beatyjul@msu.edu

Teresa Mastin, PhD
Professor and Chairperson
Department of Advertising + Public Relations
College of Communications Arts & Sciences
Michigan State University 
mastinte@msu.edu