Session I: Evidence Based Strategies for Public Health Messaging

Mon, Aug 15, 2022   8:00 AM ‐ Tue, Aug 16, 2022   4:00 PM

This 2-day seminar includes live lectures, hands-on exercises, case study analysis, and plenty of opportunity for rich discussion. 

Topics covered include:

  • An examination of the most fundamental aspects of public health campaigns.
  • The differences between designing a campaign and social marketing.
  • The effectiveness of scare tactics, guilt appeals, hope, pride and other emotional messaging strategies.
  • When and how to leverage narratives and stories to affect behavior change.
  • Strategies for conveying risk probabilities in a way that people understand.
  • When and how to run social norming campaigns.
  • How to deal with counter-persuasion.
  • Matching messaging strategies with audience segments for the best outcomes.
  • And much more!

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