Sue Lim

Ph.D. Student

Department

Communication

limsue@msu.edu
Download CV

Bio

Sue is a third-year doctoral student. She received her B.S. in Economics from the Wharton School of Business at UPenn, with a concentration in Marketing. She worked as a data analyst at a marketing research company (NAXION) for four years before deciding to pursue her passion for academic research.

Research and Teaching

Sue's current main research interest is in artificial social influence, or how we can best leverage artificial intelligence (AI) to build persuasive agents in immersive virtual reality (VR) environments. Her work so far has been in two areas: 1) harnessing AI to generate effective health campaign messages and extend theories within persuasion and health campaigns research; and 2) using VR platform to examine neurocognitive mechanisms of message processing. In general, Sue is also interested in using and developing machine learning, computational, and statistical methods to examine communication phenomena.

Sue was an attendee at the 2023 MIND summer school for computational neuroscience (topic: interacting minds) and one of the 2023 MSU Cloud Computing Fellows.

Sue's teaching experience includes Introduction to Artificial Intelligence (AI) and Use Case for Communication Research, Methods of Communication Inquiry, Introduction to Organizational Communicaton, Human Communication, and Business Communication.

Related Work

Charles J. Strosacker Research Fellowship awarded to Barikisu Issaka, Megan Knittel, Sue Lim and Victoria Nelson

NCA 108th Annual Convention lineup for ComArtSci researchers

Recent Publications

Lim, S., & Schmälzle, R. (2023). Artificial intelligence for health message generation: An empirical study using a large language model (LLM) and prompt engineering. Frontiers in Communication, 8, 1129082.

Schmälzle, R., Lim, S., Cho, H. J., Wu, J., & Bente, G. The VR Billboard Paradigm: Using VR and Eye-tracking to Examine the Exposure-Reception-Retention Link in Realistic Communication Environments. bioRxiv, 2023.06. 03.543559.

Peng, W., Lim, S., Meng, J. (2022). Persuasive strategies in online health misinformation: A systematic review. Information, Communication & Society.

Jones, C.M. & Lim, S. (2020). Technology in the workplace. In E. Mueller and M. Allen (Eds.), Business and Professional Communication (pp. 293-306). New York: McGraw Hill Education.

Conference Proceedings

Lim, S., & Schmälzle, R. The Effect of Source Disclosure on the Perception of Vaping Prevention Messages. Paper to be presented at the 109th Annual National Communication Association (NCA) Conference, November 16-19, 2023.

Schmälzle, R., Lim, S., Wu, J., & Bezbaruah, S. Two of a Kind: Adolescent Twins' Brains Align More Closely During a Social Movie. Paper to be presented at the 109th Annual National Communication Association (NCA) Conference, November 16-19, 2023.

Schmälzle, R., Lim, S., Cho, H. J., Wu, J., & Bente, G. The VR Billboard Paradigm: Using VR and Eye-tracking to Examine the Exposure-Reception-Retention Link in Realistic Communication Environments. Paper to be presented at the 109th Annual National Communication Association (NCA) Conference, November 16-19, 2023.

Smith, M. A., Rollins, D., Rodrigues, L., Fields, V., Lim, S., Myers, C.L., Chong, M., & Njonge, W. “Racist equity and unjust policies:” Examining anti-Black disinformation in partisan news about critical race theory. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) Annual Meeting, Washington, DC, August 2023.

Skelly, C., Waite, K., Hitzler, P., Guthrie, T., Shelle, G., & Lim, S. Low and mid-level equine assisted services improved mood and state anxiety levels in university students. Abstract presented at the Equine Science Symposium, June 6-9, 2023.

Waite, K., Skelly, C., Hitzler, P., Guthrie, T., Heyboer, G., & Lim, S. Low and Mid-Level Equine Assisted Services Improved Mood and State Anxiety Levels in Healthcare Workers. Abstract presented at the Equine Science Symposium, June 6-9, 2023.

Lim, S. Leveraging GPT and other Large Language Models (LLM) for Communication Research. Breakout session presented at the Hackathon Pre-Conference, 73rd Annual International Communication Association (ICA) Conference, May 24, 2023.

Lim, S. Media Consumption and Mental Health from Adolescence to Mid-Adulthood: A Latent Growth Modeling Approach to Examining the Dynamics among Daily Activities and Health Over Time. Paper presented at the 73rd Annual International Communication Association (ICA) Conference, May 25-29, 2023.

Lim, S., & Schmälzle, R. Leveraging Prompt-Engineering to Generate Health Awareness Messages - A Role for Artificial Neural Networks in Communication Science. Paper accepted and to be presented at the 73rd Annual International Communication Association (ICA) Conference, May 25-29, 2023.

Peng, W., Meng, J., Lim, S., & Liu, H. Health [mis]information processing among older adults: An in-depth interview study comparing “misinformation detectives” and “misinformation victims”. Paper presented at the 73rd Annual International Communication Association (ICA) Conference, May 25-29, 2023.

Meng, J., Qin, J., Zhang, Y., Bredland, A., Lim, S., Hu, J., & Rains, S. The Effects of the Source of Support and Message Contingency on Self-disclosure Unfolding over Conversational Stages. Paper presented at the 73rd Annual International Communication Association (ICA) Conference, May 25-29, 2023.

Lim, S., & Schmälzle, R. Leveraging Prompt-Engineering to Generate Vaping Prevention Messages: A Role for Artificial Intelligence in Health Communication. Poster presented at the 7th Biennial DC Health Communication (DCHC) Conference, April 27-29, 2023.

Wu, J., Schmälzle, R., Lim, S., & Bente, G. From Viewable Impressions to Neural Impressions: Combining EEG and VR to Develop Measurement Standards for Responses to Media. Poster presented at the 15th Annual Meeting at the Social Affective Neuroscience Society Conference, April 27-29, 2023.

Garcia, A. J., Cazares-Navarro, E., Lim, S., & Blalock, E. Development and Evaluation of a Case-Based Medical Curriculum for First- and Second-Year Medical Students. Poster presented at the National Hispanic Medical Association’s 26th Annual Conference, April 27-30, 2023.

Cazares-Navarro, E., Garcia, A. J., Lim, S., & Blalock, E. Evaluation of a Case-Based Medical Spanish Curriculum for First- and Second- Year Medical Students. Poster presented at the 2023 New England Science Symposium at Harvard Medical School, April 2, 2023.

Garcia, A. J., Cazares-Navarro, E., Lim, S., & Blalock, E. Evaluation of a Case-Based Medical Spanish Curriculum for First- and Second- Year Medical Students. Poster presented at the 2023 Latino Medical Student Associated Student Advocacy, Leadership, Unity, and Diversity Summit Research Symposium “El Pueblo Unido: Advancing together in community;” March 25, 2023.

Garcia, A. J., Cazares-Navarro, E., Lim, S., & Blalock, E. Evaluation of a Case-Based Medical Spanish Curriculum for First- and Second- Year Medical Students. Paper presented at 6th Annual Latino Health Symposium, Medical Organization for Latino Advancement, February 8, 2022.

Yang, Q., Lim, S., Meng, J., & Rains, S. A. (2022). The Role of Communication in Health-Focused Conversational AI: A Review of Systematic Reviews. Paper presented at the 108th Annual National Communication Association (NCA), November 17-20, 2022.

Schmälzle, R., Wilcox, S., Jahn, N., Lim, S., Ye, Q. (2022). Common Story-Induced Brain Responses Across Languages: How 'Le Petit Prince' Connects the Brains of French, Chinese, and English Listeners. Paper presented at the 72nd Annual International Communication Association (ICA), May 25-30, 2022.

Wei, P., Lim, S., Meng, J. (2022). Persuasive Strategies in Online Health Misinformation: A Systematic Review. Paper presented at the 72nd Annual International Communication Association (ICA), May 25-30, 2022.

Lim, S. (2021). Adoption of a Therapy Chatbot App: An Exploratory Study Applying Uses and Gratification and Efficacy Frameworks. Paper presented at the 107th Annual National Communication Association (NCA), November 18-21, 2021.

Lim, S. & Cao, X. (2020). Media Effects on Obesity Related Health Behavior: Application of Cultivation Theory. Poster Presented at 6th Biennial D.C. Health Communication Conference, Virtual.

Contact Information

404 Wilson Rd, Room 454
LinkedIn: Sue Lim