Kristen C. Wilkerson Ph.D.

Kristen Wilkerson

Assistant Professor

Department
  • Advertising + Public Relations
kristenw@msu.edu

Biography

Dr. Wilkerson joined the Michigan State faculty in 2014. She currently teaches ADV 350 Media Strategy online for the Department of Advertising + Public Relations. She also teaches Marketing Strategy and Marketing Principles on campus for the Department of Management & Accountancy at the University of North Carolina at Asheville.

For over ten years, Dr. Wilkerson designed and taught a variety of courses for the online graduate program in Integrated Marketing Communications at West Virginia University. She also served as an online instructor for undergraduate advertising majors in the Reed School of Media at WVU.

Along with numerous conference and panel presentations, Dr. Wilkerson has published in a number of peer-reviewed journals including the International Journal of Integrated Marketing Communications, the Journalism and Mass Communications Educator and the Journal of Computer Mediated Communication. She also wrote an article for The Advertising Age Encyclopedia of Advertising. She is a longtime member of the American Academy of Advertising

In terms of professional experience, Dr. Wilkerson co-founded an advertising and public relations agency called Thompson Earnhart & Associates in 1995. By 1998, TE&A was the second-largest full-service agency in Northwest Arkansas with 29 employees and annual billings of over $3 million. It is now owned by Saatchi & Saatchi and known as Saatchi & Saatchi X.

Education

Ph.D. in Advertising from the University of Texas at Austin M.A. in Advertising & Public Relations from the University of Arkansas B.A. in Advertising & Public Relations from the University of Arkansas

Contact Information

404 Wilson Rd, Room
Communication Arts and Sciences Building
Michigan State University
East Lansing, MI 48824