Casey Hurbis

Casey Hurbis

Alumni Board Member


Who will stand tall and lead from the front? Spartans Will. 

Casey leads both online and traditional marketing initiatives, while driving new, innovative strategies to captivate the audience of the nation’s most trusted and largest mortgage lender.

In his role, Casey leads the marketing group of over 300 team members known as Detroit’s Largest In House Agency. Under his leadership, Quicken Loans launched one of the most awarded Super Bowl commercials in 2020, starring Jason Momoa. Casey has also been instrumental in bringing the PGA Tour back to Michigan with the Rocket Mortgage Classic teeing off at the historic Detroit Golf Club in June 2019.

Along with Quicken Loans, Casey leads the marketing efforts for several other Rock Family of Companies including Quicken Loans Mortgage Services, One Reverse Mortgage, Rocket Homes and Rapid Finance, helping to elevate these fintech brands in today’s marketplace.

Casey joined the Quicken Loans family in 2017 after 24 years in automotive marketing, most recently leading advertising and communications for FIAT, where he made a splash by helping to successfully reintroduce the FIAT brand to the U.S. market. Casey has a reputation for pushing boundaries to create brand excitement by capitalizing on pop culture trends and provocative partnerships.

Equally important to his brand-building efforts is Casey’s work with, and dedication to, several local and national charities. Three charities particularly close to his heart are the Special Olympics, the Salvation Army and Bethany Christian Adoption Services. In addition to his community efforts, he serves on the Board of Directors for Adcraft Detroit and the Detroit Sports Commission.

Casey, his wife and two children reside in metro-Detroit. Casey is a graduate of Michigan State University, where he can be found every Fall cheering on his Spartans.

Related Work

Chief Marketing Officer, Quicken Loans
B.A. 1993 Advertising

Subject Matter Areas of Expertise
  • Biz strategy
  • Creative development and implementation
  • Media planning and buying
  • Partnership development and activation
  • Sports marketing
Contact Information