Bob Gould

Bob Gould

Broadcast Journalist Professor of Practice

  • Journalism
(517) 353-6405


Bob Gould is an award-winning broadcast journalist who has spent 30 years in the industry first working in local news and, for the past 14 years, teaching students the craft of visual storytelling.

Bob started his career as a TV news photojournalist in 1990, shooting and editing stories daily at WILX-TV in Lansing, but after a couple of years, moved to WZZM-TV in Grand Rapids. In 1995, he became the Chief Photojournalist, overseeing a staff of nearly a dozen photojournalists and editors, continuing to produce TV news stories every day.

In 2007, he left the news business for a dream job—to teach broadcast journalism at his alma mater, Michigan State University in the School of Journalism.

At MSU, Bob teaches TV reporting, multimedia and media law/ethics courses. Part of his teaching includes executive producing the multi-award-winning, "Focal Point," a 30-minute student-produced newscast. In the past three years, Bob's students have won nearly 60 awards for their work, including the Michigan Association of Broadcasters Station/Program of the Year in 2019.

During his career in broadcasting, Bob has been honored with more than 40 awards from the NPPA (National Press Photographers Association), the MAB (Michigan Assoc. Broadcasters), and Michigan Associated Press, including, “Best Individual Photojournalism” in 1998 and 2006. He also has been honored with 7 regional EMMY nominations and 3 regional EMMY awards including one for a documentary produced in Malawi, Africa with MSU J-school colleague Sue Carter.

In 2016, Bob was inducted into the “Emmy Silver Circle,” an honor reserved for those with 25 years in the broadcast industry.

He is in his second two-year term as President of the Michigan Chapter of the National Academy of Television Arts and Sciences (NATAS) and sits on several committees with the Michigan Association of Broadcasters Foundation board working with student contests, fundraising for scholarships and organizing career conferences for high school and college students interested in broadcasting.

Bob continues his outreach for high school and college students by speaking at local schools, presenting at the Michigan Interscholastic Press Association’s (MIPA) annual conference, organizing NATAS student events and presenting panel discussions yearly at the Broadcast Education Association’s national conference.

In 2019, Bob traveled to Puerto Rico to produce a documentary on the media affects of Hurricane Maria and spent a week in Brasilia, Brazil, to teach Brazilian journalism students the art of visual storytelling. 

Bob is a life member of the National Press Photographers Association and has held titles of president, vice president and board member.

As much as he enjoys teaching at MSU, his family is most important. Bob is married to Susan, also a Spartan alum, and they have two children; Ilene, 22; and Isaac, 17.


News Director: Focal Point student produced newscast;

Committee Member: Michigan Association of Broadcasters Foundation Board:

President, National Academy of Television Arts and Sciences, Michigan Chapter.


Contact Information

404 Wilson Rd., Room 355
Communication Arts and Sciences Building
Michigan State University