Michigan State's School of Journalism is known for innovative research and creative work that help shape the standards and changes of the media industry.
At the 22nd Biennial Conference on Historical Analysis and Research in Marketing (CHARM), held June 12–15, 2025, at Brunel University London, Ed Timke, Ph.D. — Assistant Professor of Advertising and Public Relations — and Christina L. Myers, Ph.D. — Assistant Professor of Journalism — brought critical insight to a campaign that once delighted audiences — and now invites more complex reflection. Their presentation, “Consuming Black Culture: The Materiality and Cultural Exploitation of the California Raisins Campaign,” highlighted how a beloved advertising phenomenon intersected with questions of cultural appropriation, commercial exploitation, and representation.
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Eric Freedman is Professor of Journalism and former Associate Dean of International Studies and Programs. During his 20-year newspaper career, he covered public affairs, environmental issues and legal affairs for newspapers in New York and Michigan, winning a Pulitzer Prize for coverage of a legislative corruption scandal.
Geri Alumit Zeldes, Ph.D., is a tenured professor in MSU’s School of Journalism. Her anthology includes journal articles, documentary films, radio documentaries, book chapters and a comic book - many works recognized by international communication associations such as the National Academy of Television Arts & Sciences and the Broadcast Education Association.